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Blue Future

Marine conservation. Sustainable fisheries. Youth boating.

We are one of the world’s largest marine retailers. Helping others recreate on and around the water is our passion, our joy and our mission. We are, therefore, committed to supporting and promoting healthy and vibrant marine habitats and sustainable fisheries. We are also committed to establishing a connection to and appreciation of the water for future generations through our youth boating initiatives.

We’re giving back.

The BlueFuture® Fund’s first grants were made to 29 amazing non-profit youth boating and fishing organizations. Discover all the great work they are doing in the community.

Join us!

If you would like to donate, your tax-deductible contributions can be made here.

Blue Future

This fund is set up through Community Foundation Santa Cruz County and all donations are tax deductible.