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West Marine Press Release

WEST MARINE INTRODUCES THE EEL (EASILY ENGAGED LOCK) AT MIAMI INTERNATATIONAL BOAT SHOW

MEDIA CONTACTS:

Laurie Fried
831.761.6944
laurief@westmarine.com

WATSONVILLE, CA (February 01, 2012)

West Marine, the country’s largest retailer of boating supplies and accessories is introducing the EEL (Easily Engaged Lock) shore power by Marinco at the Miami International Boat Show. EEL does not utilize a standard locking ring, which boaters struggle to attach, can cross-thread or may abandon all together, causing potential hazards. The EEL uses patented jaw-clamp technology that clamps onto the inlet threads, twists, and then locks into place with the flick of a thumb lever, providing a secure, watertight connection every time.

“Marinco’s new EEL power cord makes it easy to connect up to shore power, day or night,” said Chuck Hawley, V.P. of Product Information for West Marine. “Grab the sides of the EEL, use the built-in light to find your outlet, and connect your cord with one hand operation and no need to tighten sealing rings. The EEL is compatible with all standard 30A inlets, so there is no need to change the wiring on your boat, or buy an expensive replacement outlet.”

Customers can visit West Marine’s booth at the Miami International Boat Show or online via westmarine.com to learn more about the EEL or any of West Marine’s over 75,000 product offerings.

ABOUT WEST MARINE

West Marine, the largest specialty retailer of boating supplies and accessories, has more than 310 company-owned stores located in 38 states, Puerto Rico and Canada and three franchised stores located in Turkey. Our call center and Internet channels offer Customers over 75,000 products plus the convenience of exchanging catalog and Internet purchases at our Store locations. Our Port Supply division is one of the largest wholesale distributors of marine equipment serving boat manufacturers, marine services, commercial vessel operators and government agencies. For more information on West Marine's products and store locations, or to start shopping, visit westmarine.com or call 1-800-BOATING (1-800-262-8464).