Skip to content Skip to navigation menu

West Marine Press Release


Laurie Fried

WATSONVILLE, Calif. (February 15, 2011)
West Marine, the country’s largest retailer of boating supplies and accessories, introduces the next important step in shore power technology and safety.

The SmartPlug 30-Amp Dual-Configuration Cord Set connects a SmartPlug 30-amp device on a boat to a typical 30-amp twist-type outlet on a dock. It is also the only shore power cord on the market utilizing tinned copper wire throughout the entire length of the cable for the ultimate in corrosion resistance. Cords are available in 25-foot and 50-foot lengths.

“The new Smart Plug cordset solves the issue of compatibility between the recently-introduced Smart Plug inlet and plug, and the thousands of marinas that have conventional locking power outlets,” said Chuck Hawley, West Marine’s VP of Product Information. “By bridging this “generational issue”, Smart Plug cordsets allow you to use the superior connection technology at your vessel, while maintaining 100% compatibility. It’s a great way to co-exist until marinas upgrade to Smart Plug outlets.”

SmartPlug utilizes a simple push-in system, which eliminates the possibility of plug misalignment. You know it’s properly connected when the two side locks snap firmly into place. This configuration also helps distribute the weight of the cord across the entire device, rather that resting on the metal connectors. An outlet cap snaps down over the entire plug to complete the secure connection. Oversized blades mean strong contact points, and three weatherproof seals prevent water intrusion, ensuring a safe and dry connection.

Customers can visit West Marine’s booth at the Miami International Boat Show, center pod lower level, or online via to learn more about the SmartPlug System or any of West Marine’s 60,000 other product offerings.


West Marine, the largest specialty retailer of boating supplies and accessories, has more than 325 company-owned stores located in 38 states, Puerto Rico and Canada and three franchised stores located in Turkey. Our call center and Internet channels offer Customers over 60,000 products plus the convenience of exchanging catalog and Internet purchases at our Store locations. Our Port Supply division is one of the largest wholesale distributors of marine equipment serving boat manufacturers, marine services, commercial vessel operators and government agencies. For more information on West Marine's products and store locations, or to start shopping, visit or call 1-800-BOATING (1-800-262-8464).