West Marine Press Release
|WEST MARINE TO OPEN WORLD’S LARGEST BOATING SUPERSTORE IN FORT LAUDERDALE,THE YACHTING CAPITAL OF THE WORLD|
WATSONVILLE, Calif. (June 2, 2011)
“We’re designing and building the new Fort Lauderdale West Marine Boating Superstore from the ground up to better serve the Customers in this amazing boating market. We believe it will be the world’s largest (and hopefully most exciting) boating store, with the largest selection of core for-the-boat products and for-the boater apparel and shoes,” said Geoff Eisenberg, CEO, West Marine.
The West Marine Boating Superstore will have many in-store experiential features never seen before in a West Marine store. As an example, the centerpiece of the Ft. Lauderdale Boating Superstore will be a Megayacht fly bridge displaying the nation’s largest retail presentation of marine electronics and audio systems. There will be a spectacular fishing department for offshore and inshore saltwater anglers. Plus, Florida’s most complete sailboat hardware selection and an on-site rigging shop. In addition, the boating superstore will possess a comprehensive core engine parts department, marine plumbing and electrical supplies and inflatable boats, kayaks, rigged boats and outboards. A fantastic selection of technical apparel, foul weather gear, casual apparel, footwear and accessories will be on deck to outfit the entire family. It will be a must-see destination for any boater or angler living or visiting the south Florida area.
This store is being designed by retail architects Bergmeyer Associates, Inc, in conjunction with the West Marine Visual Merchandise Store Design team. The architect of record and developer of the project is Ft. Lauderdale based Stiles.This is the largest of five flagship locations West Marine is opening across the country in 2011. The other four flagships are in the 22,000-30,000 square foot range and are located in: Woburn, MA (now open), St. Petersburg, FL (now open); North Palm Beach, FL (now open) and Honolulu, Hawaii is planned for later this winter
ABOUT WEST MARINE
West Marine, the largest specialty retailer of boating supplies and accessories, has more than 325 company-owned stores located in 38 states, Puerto Rico and Canada and three franchised stores located in Turkey. Our call center and Internet channels offer Customers over 60,000 products plus the convenience of exchanging catalog and Internet purchases at our Store locations. Our Port Supply division is one of the largest wholesale distributors of marine equipment serving boat manufacturers, marine services, commercial vessel operators and government agencies. For more information on West Marine's products and store locations, or to start shopping, visit westmarine.com or call 1-800-BOATING (1-800-262-8464).