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West Marine Calendar Announcement

WEST MARINE FORT LAUDERDALE BOATING SUPERSTORE ANNOUNCES GRAND OPENING CELEBRATIONS AND RIBBON CUTTING CEREMONY - The largest boating store in the United States hosts 5-day-long celebration.

MEDIA CONTACTS:
Pierson Grant Public Relations
954-776-1999
Lauren Simo, ext. 238/ lsimo@piersongrant.com
Daniel Grant, ext. 235/ dgrant@piersongrant.com

WATSONVILLE, Calif. (October 10, 2011)
West Marine’s Fort Lauderdale Boating Superstore, the largest boating store in the United States, is celebrating its grand opening with a series of events for everyone to enjoy. To better serve their Customers in the “yachting capital of the world,” West Marine’s Fort Lauderdale Boating Superstore is a 50,000 square foot store that is focused on serving both local and seasonal boating Customers. Grand opening festivities are as follows:

Wednesday, December 7th (BlueFuture™ Day) – West Marine is committed to conserving marine habitats and to the sport of boating that we all love. Seminars and events include demonstrations featuring green products that are both effective and better for the environment, Anglers Action seminar with Captain Danny Barrow and a kid's fishing clinic with Don Dingman of the show "Hook the Future."

That evening, the store will host Cruising for a Cause, a unique opportunity for local marine charities to raise funds for their programs. Multiple marine based charities will have tables set up throughout the store with information and activities about their programs. Guests will enjoy a live and silent auction including items such as a fishing trip for four with Edgar Hansen & Jake Anderson of the F/V Northwestern, as featured on Discovery Channel’s “Deadliest Catch.” Edgar and Jake will be on hand to greet guests and meet the lucky winner. Enjoy music with Jimmy Stowe and the Stowaways, delicious appetizers, beverages and more.

Thursday, December 8th (Do it Yourself Day) – Learn practical skills from the experts on DIY projects to fix and upgrade your boat. From installing a bilge pump to selecting the right electronics package for your needs, we’ll have the pros here to help! Cooking demonstrations with Edgar Hansen & Jake Anderson of the F/V Northwestern, as featured on Discovery Channel’s “Deadliest Catch” are sure to entertain, followed by a Q&A and autograph session. We’ll trick out the perfect fishing kayak and give it to one lucky customer. Plus, learn from local experts as they make-over a sailboat for Shake-a-Leg. Rigging, kayak and paddleboat demonstrations’ and more at West Marine’s DIY Day.

Friday, December 9th (Sailing and Cruising Day) – Whether you’re a day sailor, racer, off to circumnavigate the globe, or just cruising to the Bahamas, West Marine experts are here to help. Plus, power boat cruisers will learn tips on making life more enjoyable on the open seas. Chuck Hawley, West Marine’s VP of Product Information and Margaret Podlich, V.P. of Gov’t Affairs, Boat U.S. will inform boaters on the latest safety gear and equipment, plus seminars on cruising with your family and an introduction to women’s sailing. See an informal fashion show with the latest styles from Columbia, Sperry and West Marine, or enjoy a yoga lesson with Kim Hess on staying fit while cruising. Meet Guy Harvey, the man behind the incredible marine wildlife art work and boating apparel from 6-8pm.

Saturday, December 10th (Fishing Day) – Inshore, near shore or off shore anglers, West Marine has the gear and tackle for you and your boat! And, the pros will be here to give you tips, tricks and serious advice. Seminars and events include: standup fish fighting techniques for men and women with Betty Bauman of Ladies Let's Go Fishing!; casting techniques with Capt. Rick Murphy; meet Jose Wejebe, host of the “Spanish Fly” at 1pm and 4pm; join George Poveromo and his World of Saltwater Fishing at 2pm.

Sunday, December 11th (Community/Family Day) – Bring the family down for a day of fun and information on how to maximize your enjoyment and safety out on the water. THE wakeboard pros Rusty Malinoski and JD West will be on hand to sign autographs from 12- 2pm. Catch a kids fishing clinic with Don Dingman of "Hook the Future"; PFD Fitting for the Family by Boat U.S.; face painting balloons and gutter boat races; yoga onboard for the family with Kim Hess and at 12pm, plus The Key to the Sea Boat Giveaway at 10:00am!

West Marine Fort Lauderdale Boating Superstore
2401 S. Andrews Ave.
Fort Lauderdale, FL 33316

In-Store Events:
Wednesday, December 7th – Sunday, December 11th / 8 a.m. – 6 p.m.

Cruising for a Cause / Wednesday, December 7th from 6 p.m. – 9 p.m. There will be a $10 donation per person for this event only (proceeds from ticket sales will benefit the charities involved). All other grand opening events will be free and open to the public.

ABOUT WEST MARINE

West Marine (Nasdaq: WMAR), the largest specialty retailer of boating supplies and accessories, has more than 320 company-owned stores located in 38 states, Puerto Rico and Canada and three franchised stores located in Turkey. Our call center and Internet channels offer Customers over 60,000 products plus the convenience of exchanging catalog and Internet purchases at our Store locations.  Our Port Supply division is one of the largest wholesale distributors of marine equipment serving boat manufacturers, marine services, commercial vessel operators and government agencies. For more information on West Marine's products and store locations, or to start shopping, visit westmarine.com or call 1-800-BOATING (1-800-262-8464).