Skip to content Skip to navigation menu

West Marine Press Release


West Marine to Introduce the Super Tough SUV of SUP’s at the Miami International Boat Show

Revolutionary Paddle Craft SUP will be Available for Demos At the West Marine Booth, Center Pod, Upper Level

Media Contacts:

Laurie Fried
West Marine
831.761.6944
laurief@westmarine.com

Watsonville, CA (February 10, 2014)

West Marine (Nasdaq:WMAR), the largest specialty Waterlife Outfitter of quality marine grade products, apparel, footwear and accessories, will introduce the Paddle Craft Stand-Up Paddleboard (SUP) at the Miami International Boat Show.

The Paddle Craft SUP is the result of three years of development and introduces the patented impact-resistant thermoSUP™ technology. Designed and engineered by Open Air Dynamics, the Paddle Craft features a durable ABS shell, with a honeycomb waterproof foam core, making the board only 31 pounds, and easy to carry and transport. The Paddle Craft can accommodate up to 300 pounds.

“Referred to as the SUV of stand-up paddleboards because of its durability, the Paddle Craft board went through rigorous testing,” noted West Marine’s Executive Vice President of Merchandise, Ron Japinga. “This is a great introductory SUP that can withstand the rigor of an active lifestyle.”

The Paddle Craft SUP retails for $899.99 and will be available for in March, 2014 at select West Marine stores and online at westmarine.com. Customers can get a sneak peak at the West Marine booth, at the Miami International Boat Show (center pod, upper level).

About West Marine

West Marine, Inc. is the largest specialty retailer of boating supplies and accessories in the United States, with nearly 300 company-operated stores located in 38 states, Puerto Rico and Canada. Founded in 1968 by a sailor, West Marine has grown to become a leading omni-channel retailer for boaters – from power cruisers and sailors to anglers and paddle sports enthusiasts – and offers gear, apparel and footwear for anyone who enjoys recreational time on or around the water. The company’s wholesale channel is one of the largest distributors of marine equipment serving boat manufacturers, marine services, commercial vessel operators and government agencies. For more information on West Marine, Inc., its products and store locations, visit westmarine.com or call 1-800-BOATING (1-800-262-8464). West Marine’s stock is traded on NASDAQ under the symbol WMAR.