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West Marine Press Release


West Marine Launches “Deck Out Dad!” Contest

Social Media Promotion Giving One Lucky Father a $500 Waterlife Makeover

Deck Out Dad

Media Contacts:

Margo Donohue
West Marine
917.679.6945
press@westmarine.com

Watsonville, CA (May 15, 2014)

West Marine, the world’s largest waterlife retailer exclusively offering gear, apparel and footwear for anyone who enjoys recreational time on or around the water, today announced its “Deck Out Dad” promotion. This Father’s Day, West Marine is looking for the dad most in need of a waterlife makeover. By spreading the word on social media – Instagram, Facebook and Twitter – West Marine is encouraging folks to share photos of fathers who could benefit from a $500 gift card from West Marine.

Maybe dad will spend it on foul weather gear that doesn’t leak?  Or perhaps he could use new casual attire for a lunch by the beach. It could be used for new fishing equipment for the family or personal floatation devices that don’t look like they survived World War II. Whether the dad in your life is incredibly makeover-worthy or just a bit of a tightwad, we want to hear why he deserves to win new gear from West Marine.

CONTEST DETAILS

Contest Dates: May 15 – June 15, 2014. The winner will be announced the week after Father’s Day.

Entry Process: Photos should be posted on Instagram, tagged to WestMarineInc and include the hashtags #westmarine #deckoutdad. Captions should include info on why the dad is deserving and/or needing a makeover.

Judging Criteria: Photos can be funny or sentimental, and preference will be given to those taken on or near the water. They could be on a boat, walking along the beach or at a waterside restaurant. Or, even at West Marine!

Winner Notification: The winning entry will be asked to visit a West Marine to pick up their $500 gift card and must agree to a brief photo shoot that shows them shopping. (What he buys is up to him.) He must also agree to use of the photos (before and after) for West Marine promotional purposes.

About West Marine

Founded in 1968 by a sailor, West Marine, Inc. has grown to become the largest omni-channel specialty retailer exclusively offering gear, apparel and footwear and other waterlife-related products to anyone who enjoys recreational time on or around the water. With over 275 stores located in 38 states, Puerto Rico and Canada and an eCommerce website reaching domestic and international customers, West Marine is recognized as the dominant waterlife outfitter for cruisers, sailors, anglers and paddle sports enthusiasts. West Marine has everything you need for your life on the water. For more information on West Marine, Inc. its products and store locations, visit westmarine.com or call 1-800-BOATING (1-800-262-8464). West Marine’s stock is traded on NASDAQ under the symbol WMAR.