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West Marine Press Release


Get Ready for the 4th of July at West Marine’s New Flagship Store in Braintree, MA

Grand Opening Celebration June 26-29, Includes “Cruising for a Cause” Charity Night Supporting Local Marine Nonprofits

Media Contacts:

Margo Donohue
West Marine
917.679.6945
press@westmarine.com

Watsonville, CA (June 04, 2014)

West Marine, the world’s largest waterlife retailer is celebrating the grand opening of its new flagship store in Braintree, MA from Thursday, June 26 at 8 a.m. through  Sunday, June 29. In-store events will include tips from experts, electronics demos, door-buster deals, giveaways and raffles. The new Braintree store is located at 140 Ivory Street, in Ivory Plaza Shopping Center.

On Thursday night from 6 to 8 p.m., West Marine is hosting “Cruising for a Cause” charity night to raise money for Boston-area marine non-profits. Participating organizations will receive 100% of all ticket sales and split proceeds from a raffle of an assortment of waterlife items. Special guest Capt. Ralph Wilkins from National Geographic’s Wicked Tuna television show will be on hand to share fish tales and sign autographs. A live auction will feature exciting items such as a four-hour charter with Capt. Ralph on his boat Odysea, a Boston Harbor boat cruise donated by Freedom Boat Club and a standup paddling package. The marine nonprofits West Marine is partnering with include: The Fishing Academy, Leukemia Cup, Community Boating, Cohasset Sailing Club Junior Program, Massachusetts Striped Bass Association, Boston Family Boat Building, Jones River Watershed Association, Sustainable Braintree, Nantucket Lightship and New England Disabled Sports. $10 tickets for Cruising for a Cause include a drink and light hors d'oeuvres and are available at the West Marine Braintree store or through participating organizations.

West Marine’s newest flagship store is 18,000 square feet, meeting the growing needs of water lovers in the South Boston area. This new, larger West Marine location includes a huge selection of marine electronics with nearly 100 units to touch and test. A 1,400 square-foot Fishing and Bait Shack caters to both inshore and offshore fishing, with tackle gear specifically selected for local waters. An engine parts counter will provide everything needed to keep an engine running and there will also be an expanded inventory of sailing hardware. The clothing and footwear department will offer a wide selection of technical apparel and new lines from popular vendors such as Columbia and Sperry

About West Marine

Founded in 1968 by a sailor, West Marine, Inc. has grown to become the largest omni-channel specialty retailer exclusively offering gear, apparel and footwear and other waterlife-related products to anyone who enjoys recreational time on or around the water. With over 275 stores located in 38 states, Puerto Rico and Canada and an eCommerce website reaching domestic and international customers, West Marine is recognized as the dominant waterlife outfitter for cruisers, sailors, anglers and paddle sports enthusiasts. West Marine has everything you need for your life on the water. For more information on West Marine, Inc. its products and store locations, visit westmarine.com or call 1-800-BOATING (1-800-262-8464). West Marine’s stock is traded on NASDAQ under the symbol WMAR.