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West Marine Press Release


Get Ready for July 4th at the New West Marine Braintree June 26-29

Grand Opening Weekend Filled with Stars of "Wicked Tuna,"Cruising for a Cause Charity Night, Demos, Deals, Door-buster Discounts and Giveaways;

What:

Water lovers are invited to join West Marine Braintree's Grand Opening. West Marine's new flagship store boasts 18,000 square feet of nautical necessities and access to experts who can help boaters, anglers and paddlesports enthusiasts make the most of their time on the water. There will be a celebrity guest, Cruising for a Cause charity night, product demos, a boat show by local dealers, special deals on water gear, raffles, giveaways and more.

When:

Thursday, June 26 Sunday, June 29
Grand Opening Hours: Thursday – Saturday: 8 a.m. – 9 p.m., Sunday: 8 a.m. – 7 p.m.

  • Thursday, 6 – 8 p.m. "Cruising for a Cause" Captain Ralph Wilkins from Wicked Tuna will be on hand at event that benefits 10 local marine-focused non-profits. Tickets are $10 and are available from participating organizations or at the door. For more information visit westmarine.com/braintree
  • Friday, June 27, 11 a.m. – 2:00 p.m.: Captain Ralph Wilkins of Wicked Tuna will be signing autographs.
  • Saturday, June 28, 11:45 a.m.: West Marine's boat/float celebrates 4th of July in Braintree's annual parade.
  • Sunday, June 29, 11 a.m. – 2:00 p.m.: Meet Captain Ralph Wilkins of Wicked Tuna who will be on hand for photos and to sign autographs.

Where:

West Marine Braintree – 140 Ivory Street (Ivory Plaza Shopping Center)

Highlights:

  • Pop-Up Waterlife Show – Free and open to the public at the West Marine parking lot, show includes boats from local dealers.
  • Demos and Q&As – Vendor reps and West Marine experts will give hands-on demos on the latest marine electronics from Garmin, Raymarine, Icom, ACR, Flir and Navico, as well as Torqeedo electric engines.
  • Shop and Tour the Store – New sections include a 1,400 square Fishing and Bait Shack that caters to both inshore and offshore fishing, a complete engine parts counter and the latest stand-up paddling and kayaking gear.
  • Fantastic deals on casual and technical apparel, foul weather gear, footwear and accessories from favorite brands such as Maui Jim, Sperry, Pelagic, Guy Harvey, Columbia, Reef, Grundens, O'Neill, Roxy and Teva.
  • Free hot dog BBQ at lunch time on Friday, Saturday and Sunday.

Web:

westmarine.com/Braintree;westmarine.com; Facebook and Twitter: @westmarine

 Media Opportunities:

Thursday 5:30 p.m. – Ribbon cutting with Braintree Mayor Joseph Sullivan
Thursday 6 - 8 p.m. – Cruising for a Cause charity night

All Weekend
David Young, District Manager, West Marine will be available to discuss:

  • Hottest water gear for Summer 2014
  • Latest and greatest product items at West Marine
  • Stand up paddling and kayaking - what water lovers need to know about two of 2014's hottest watersports trends.

Captain Ralph Wilkins from Wicked Tuna

 Media Contact:

Margo Donohue
Press@westmarine.com
917.679.6945

About West Marine

Founded in 1968 by a sailor, West Marine, Inc. has grown to become the largest omni-channel specialty retailer exclusively offering gear, apparel and footwear and other waterlife-related products to anyone who enjoys recreational time on or around the water. With over 275 stores located in 38 states, Puerto Rico and Canada and an eCommerce website reaching domestic and international customers, West Marine is recognized as the dominant waterlife outfitter for cruisers, sailors, anglers and paddle sports enthusiasts. West Marine has everything you need for your life on the water. For more information on West Marine, Inc. its products and store locations, visit westmarine.com or call 1-800-BOATING (1-800-262-8464). West Marine's stock is traded on NASDAQ under the symbol WMAR.