A classic California beach town, Santa Cruz is picturesquely located between the Pacific Coast and redwood-covered mountains, with beautiful weather year-round. West Marine Santa Cruz is well stocked with fishing equipment, boating supplies, and kayaking accessories for a magnificent day on the water.

Fishing Supplies

Anglers have their pick of excellent freshwater and saltwater fishing opportunities. Flowing through Santa Cruz, the San Lorenzo River attracts anglers with its yearly steelhead runs. Saltwater anglers can fish inshore for rockfish, halibut and salmon, or offshore for tuna. Our knowledgeable crew can recommend hotspots and quality gear, from rods and reels to fishfinders.

Boating Gear

With sandy coves, sea caves, and rock cliffs, boaters have much to explore along this stunning coastline. Set out from Santa Cruz Harbor to explore the waters of Monterey Bay, keeping an eye out for dolphins, sea lions, and whales. Visit our boating shop for engine parts, cleaning supplies, and life jackets.

Sailing Equipment

Enjoy a leisurely cruise as you harness the consistent sea breeze or embark on an adventurous trip along the coast. Sailors can explore Monterey Bay, anchor at Capitola, and spot wildlife around Moss Landing. Our friendly staff are ready to equip you with sailboat rigging, GPS navigation systems, anchoring gear and more.

Kayaking

Paddle through kelp forests in Monterey Bay, kayak along stunning beaches like Seabright State Beach, and standup paddleboard up close with sea otters and dolphins. Paddlers love the beauty and opportunities around Santa Cruz. Swing by our kayak shop for paddles, dry bags, and PFDs.

Employment Opportunities

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