Mon: 10:00 AM - 5:00 PM
Tue: 10:00 AM - 5:00 PM
Wed: 10:00 AM - 5:00 PM
Thu: 10:00 AM - 5:00 PM
Fri: 10:00 AM - 5:00 PM
Sat: 10:00 AM - 5:00 PM
Situated at the doorstep of some of the finest boating in the country, Sturgeon Bay is located in Door County, Wisconsin, which is known as the “Cape Cod of the Midwest”, due to its scenic coastal beauty, charming small towns, and maritime atmosphere. West Marine Sturgeon Bay boasts a deep inventory of equipment for boaters, paddlers, and kayakers.
Fishing Gear
With Green Bay on one side and Lake Michigan on the other, the Door Peninsula is surrounded by excellent fishing. Target salmon and trout all summer, then ice fish for walleye and pike. The bay has numerous hotspots, and our staff can provide local expertise and point you toward quality rods, reels, and fishfinders.
Boating Supplies
Boaters enjoy Door County for its sheer, unpopulated beauty and waterways. Cruise the stunning coastline, view historic lighthouses, and tie up at various marinas. Our boating store can equip you with winterization supplies, boat parts, and watersport accessories.
Sailing Equipment
With its numerous islands and lovely coast, Sturgeon Bay is an ideal destination for sailors. Explore the bay or drop anchor at Horseshoe Island; whatever your destination, visit our store for sailboat rigging, anchors, and navigation systems to get you underway.
Kayaking
Kayakers and standup paddleboards can explore sea caves, coastal bluffs, and quiet coves along Sturgeon Bay. The area is home to stunning natural beauty, without the crowds. Visit our kayak store for paddles, PFDs, and dry bags.
Employment Opportunities
Join the Crew: Visit to View and Apply to Jobs