West Marine Press Release

WATSONVILLE, Calif. (February 15, 2011)
West Marine, the country’s largest retailer of boating supplies and accessories, is showcasing a new imaging fishfinder/chartplotter unit that pulls together several amazing technologies into a powerful, yet affordable, package.

The new Lowrance Elite-5 DSI Gold Fishfinder/Chartplotter combines the brand’s innovative DownScan Imaging™ technology with an incredibly accurate and detailed Navionics Gold chartcard. Leaving nothing to the imagination, the Elite-5 DSI clearly distinguishes between predator fish and baitfish schools, hard and soft bottoms, as well as fish and structure on or near the bottom.

“What separates the Elite-5 DSI from similar fishing sonars is the clarity of the presentation of what’s below the vessel,” said Chuck Hawley, West Marine’s VP of Product Information.  “It used to be that anglers were forced to interpret some pretty cryptic representations of structure and bottom contours. With the Elite-5 DSI, what’s below the boat is shown in near photographic detail. We were immediately drawn to the incredible advancement in realism when we first saw the DSI DownScan Imaging product line.”

Customers can visit West Marine’s booth at the Miami International Boat Show, center pod lower level, or online via westmarine.com to learn more about the Lowrance Elite-5 DSI Gold Fishfinder/Chartplotter or any of West Marine’s 60,000 other product offerings.

ABOUT WEST MARINE

West Marine, the largest specialty retailer of boating supplies and accessories, has more than 325 company-owned stores located in 38 states, Puerto Rico and Canada and three franchised stores located in Turkey. Our call center and Internet channels offer Customers over 60,000 products plus the convenience of exchanging catalog and Internet purchases at our Store locations. Our Port Supply division is one of the largest wholesale distributors of marine equipment serving boat manufacturers, marine services, commercial vessel operators and government agencies. For more information on West Marine's products and store locations, or to start shopping, visit westmarine.com or call 1-800-BOATING (1-800-262-8464).