West Marine Blue Future - Wear It program of the National Safe Boating Council.

National Safe Boating Fundraiser

May 1–31

During the month of May, help West Marine and the National Safe Boating Council get more kids out on the water and support safe boating by purchasing a Ready Set Wear It tag from your local West Marine Store.

Find a Store

May 17—Wear Your Life Jacket to Work Day
May 18–24—National Safe Boating Week

Our Story

(Photo: Hingham Maritime Center, Hingham, MA)

Since 1968, West Marine, Inc. has set out to deliver quality marine products and unparalleled customer service to those who live and breathe water. From sailing and boating to fishing and paddlesports, our customers’ and associates’ passions and livelihoods are immeasurably connected to the water—it unites us, inspires us and empowers us.

(Photo: Loggerhead Marinelife Center, Juno Beach, FL)

Our lives are not only rooted in our appreciation and love for the water, but in the lasting effects it has on our personal health and wellness. We are on a mission to encourage youth to learn about and enjoy time on the water, knowing firsthand how their time there will make them healthier and happier.

(Photo: Greater Farallones Association, San Francisco, CA)

In a time when technology often holds us captive, West Marine understands the importance of balancing the digital world with the natural world—getting outside, being physically active, embracing teamwork and, most importantly, connecting with each other while also connecting with nature.

For these reasons and more, West Marine created BlueFuture™ to provide ongoing grant support to nonprofit, community-based organizations that promote Waterlife adventure, education and recreation for young people across the nation. Our recipients dedicate their time and resources to ensure that these future stewards of the water have a safe place to learn, play and build a better tomorrow.

Please join us in our effort to make a significant difference in the lives of youth across the country by making a donation.

Join us!

All proceeds benefit the nonprofit community organizations that are our grant recipients. Through BlueFuture, you can make a real difference in a child’s life.