West Marine Relaunches Successful Waterlife Station on Pandora Radio with New Playlist and Exclusive Contest
More than 100 curated songs specially selected to evoke and inspire a love of all things “water,” plus the opportunity to submit a song and enter for a chance to win a $200 West Marine gift card and Pandora prize pack
Watsonville, CA, May 1, 2017 - West Marine, the world’s premier Waterlife Outfitter, is pleased to announce the relaunch of its signature Waterlife station on Pandora Radio. Water enthusiasts everywhere are invited to tune in and spend time listening to a selection of music that speaks to good times and having fun on the water.
West Marine’s Pandora Waterlife Radio station features an eclectic mix of music with broad appeal to people that enjoy recreating on and around the water — from a group of more than 100 popular artists that includes Zac Brown Band, Kenny Chesney, Jimmy Buffet, Sheryl Crow, The Eagles, Jack Johnson, Brad Paisley, Bob Marley, The Beach Boys, and dozens more.
A refreshed playlist will be available in early May.
And to celebrate the station’s relaunch, West Marine is asking for listeners to recommend their favorite Boating and Waterlife songs through an exclusive contest that kicks off May 1. One lucky participant will receive a $200 West Marine gift card, plus a Pandora swag prize package. Official rules can be found at www.westmarine.com/pandora. The contest runs May 1-31.
“All of us at West Marine were delightfully surprised to see how many of our customers and Pandora users sought out our station,” says Audrey Broxterman, West Marine Divisional Vice President of Marketing. “Pandora’s music creation team managed to create the perfect playlist for any water-based activity, and we’re eager to see what songs will be suggested by fans in our new, exclusive contest.”
“Pandora listeners have really embraced West Marine Waterlife Radio,” says Justin Chimienti, Senior Sales Executive at Pandora. “The proof is in the numbers, where there are tens of thousands of listeners enjoying the station.”
About West Marine
Each person has a unique connection to the water. At West Marine (westmarine.com, NASDAQ: WMAR), our knowledge, enthusiasm and products prepare Waterlife adventurers to foster that connection and explore their passions. With more than 250 stores located in 38 states and Puerto Rico and an eCommerce website reaching domestic, international and professional customers, West Marine is recognized as a leading Waterlife Outfitter for cruisers, sailors, anglers and paddlesports enthusiasts. Since first opening our doors in 1968, West Marine associates continue to share the same love for the water as our customers and provide helpful advice on the gear and gadgets they need to be safe and have fun.