West Marine Launches 2017 “Deck Out Dad” Contest Presented by Columbia

Popular social media promotion returns giving five lucky winners a $500 Waterlife makeover for the upcoming season

Watsonville, CA, May 30, 2017 - West Marine, the world’s premier Waterlife Outfitter, in partnership with Columbia, an industry leader in outdoor apparel and products, is pleased to launch the 2017 “Deck Out Dad” Contest. With Father’s Day in mind, West Marine and Columbia are looking for five dads most in need of a Waterlife makeover.

Folks are encouraged to share photos of fathers who could benefit from a makeover through social media channels Instagram and Facebook. Each winner will receive a $500 West Marine Gift Card.

From new fishing rods to a GPS system to better foul weather gear or maybe even a new cooler, this contest is designed to help dad start the season with the very best in Waterlife gear.

“So many people love being out on the water with their dads — even if their dad could use a makeover,” says Deb Radcliff, West Marine Senior Vice President, Marketing. “The contest is a fun way to share photos of friends and families who enjoy spending time together on the water. And the winners will have the chance to be decked out in style for the upcoming season.”

Contest Details

Contest Dates: June 1-30, 2017. Winners will be announced July 10, 2017.

Entry Process: Photos should be posted on Instagram or Facebook, tagged to West Marine and include the hashtags #DeckOutDad, #WestMarine and #TestedTough. Captions should include a short description on why the dad is deserving and/or needing a makeover.

Judging Criteria: Photos can be funny or sentimental; preference will be given to those taken on or near the water. They could be on a boat, walking along the beach or at a waterside restaurant, or even at a West Marine store.

Winner Notification: The winning entries each will be asked to visit a West Marine to pick up their $500 gift card and must be willing to participate in a brief photo shoot that shows them shopping inside the West Marie store of their choice (but what dad buys is up to him!) Winners also must also agree to use of the photos by West Marine for promotional purposes.

About West Marine

Each person has a unique connection to the water. At West Marine (westmarine.com, NASDAQ: WMAR), our knowledge, enthusiasm and products prepare Waterlife adventurers to foster that connection and explore their passions. With more than 250 stores located in 38 states and Puerto Rico and an eCommerce website reaching domestic, international and professional customers, West Marine is recognized as a leading Waterlife Outfitter for cruisers, sailors, anglers and paddlesports enthusiasts. Since first opening our doors in 1968, West Marine associates continue to share the same love for the water as our customers and provide helpful advice on the gear and gadgets they need to be safe and have fun.

Media Contact

Margo Donohue | press@westmarine.com | 917.679.6945