West Marine Launches One-Of-A-Kind Tool For Boaters

New tool streamlines the commissioning process for boats and boaters

Watsonville, Calif, June 20, 2019 - West Marine is proud to announce the launch of its online tool created specifically for boaters, the Boat Commissioning Essentials. This tool is unique in the industry and designed to streamline the process of launching a new or used boat.

Located on the West Marine website, the essentials are categorized by boat type and size. Once the specific boat has been selected, a list of all required gear and boating essentials is available. Additionally, the items can either be added to the West Marine online cart individually, or as one complete order.

“West Marine is and always has been committed to our mission to outfit, educate, and inspire boaters. This tool allows us to do just that,” said Aaron Carpenter, chief marketing officer at West Marine. “We developed this resource for new boaters to improve their boat buying experience and get them out on the water faster. There isn’t another tool this complete out in the market right now and we are proud to be the first to provide this resource.”

The Boat Commissioning Essentials are found on the West Marine website, under “complete the project.” Customers can find the tool by visiting the Advice & How-To section of the site and clicking the “Complete the project” button on the left-hand side of the page. A list of required gear is available for power/fishing boats, sail boats, ski boats, pontoon boats, kayaks and dinghies in a variety of lenths and types.

About West Marine

For more than 50 years, West Marine has been the premier retailer of boating, fishing, sailing and paddling gear. With more than 240 stores located in 38 states and Puerto Rico and an eCommerce website reaching domestic, international and professional customers, West Marine is recognized as a leading resource for cruisers, sailors, anglers and paddlesports enthusiasts. West Marine employees share the same love for the water as our customers and provide helpful advice on the gear and gadgets they need to be safe and have fun. To learn more about West Marine, please visit the West Marine website at westmarine.com

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Renee Harvey | rharvey@rlfcommunications.com | 336.553.1732