West Marine Press Release
The Best-Selling Foul Weather Gear in the World Just Got Better
West Marine Third Reef, Seventh-Generation Premiers at the 2014 Miami International Boat Show
Watsonville, CA (February 10, 2014)
West Marine (Nasdaq:WMAR), the largest specialty Waterlife Outfitter of quality marine grade products, apparel, footwear and accessories announced the release of their seventh-generation Third Reef Jacket and Bibs at the Miami International Boat Show.
The seventh-generation Third Reef Jacket is fully lined, yet breathable with light weight comfort. One hundred percent waterproof, the Oxford nylon outer shell has a Durable Water Repellent (DWR) finish. The articulated hood and brushed mesh collar have been improved by adding extra room so when the collar is fully zipped it will allow for the additional bulk of mid layers. Hi-vis, foldaway bright neon hood features one-handed aperture adjusters. Other improvements include cargo pockets that are now angled for easier access and super soft hand warmer pockets located behind the cargo pockets without zippers for quick accessibility. Zippered hand warmer pockets have been added at the upper chest to make access easy while wearing a PFD. The Women’s Third Reef Jacket has internal shock cord adjusters at the waist for a more flattering style.
The Third Reef Bibs are also coated with DWR and have an improved fit with adjustable pant cuffs, elasticized back and waist and shoulder straps. The Third Reef Women’s Bibs still have the popular, ultra-convenient drop-seat, only now it has been redesigned with a single-side Velcro opening for even easier use.
“Customers have embraced Third Reef for its reliability and durability,” said West Marine’s Executive Vice President of Merchandise, Ron Japinga. “The seventh-generation Third Reef Jacket and Bibs are our best yet, with additional features and benefits, it’s a great value for our customers.”
The seventh-generation Third Reef Jacket & Bibs will be available in March at West Marine stores and westmarine.com. The jacket retails for $169.00 and the bibs retail for $149.00.
Customers can get a sneak peak at the new gear at West Marine’s booth at the Miami International Boat Show. To check out 85,000 other products for your life on the water visit westmarine.com .
About West Marine
West Marine, Inc. is the largest specialty retailer of boating supplies and accessories in the United States, with nearly 300 company-operated stores located in 38 states, Puerto Rico and Canada. Founded in 1968 by a sailor, West Marine has grown to become a leading omni-channel retailer for boaters – from power cruisers and sailors to anglers and paddle sports enthusiasts – and offers gear, apparel and footwear for anyone who enjoys recreational time on or around the water. The company’s wholesale channel is one of the largest distributors of marine equipment serving boat manufacturers, marine services, commercial vessel operators and government agencies. For more information on West Marine, Inc., its products and store locations, visit westmarine.com or call 1-800-BOATING (1-800-262-8464). West Marine’s stock is traded on NASDAQ under the symbol WMAR.