West Marine Takes Deep Dive into Scuba Market

Essential gear now available online at westmarine.com and at two Florida stores

Watsonville, CA (October 24, 2014) -- West Marine, the world’s largest waterlife outfitter, today announced the company has launched a full dive program in two Florida stores and an exciting online dive experience on westmarine.com. In an unprecedented relationship with Mares Scuba Gear, Scuba Schools International and Guardian Scuba Instruction LLC, West Marine is positioned to offer customers in Jacksonville and North Palm Beach three of the key components of a full dive center: regionally appropriate dive products, the full range of SSI scuba classes and services such as tank fills. The new dive product assortment, which is also available online at westmarine.com includes dive computers and gauges, regulators, buoyancy control devices, wetsuits, tanks and accessories.

SCUBA Assortment

“We are excited to have developed strategic partnerships with credible industry experts to help us introduce the world of scuba diving to a whole new set of customers.” says Cristina Kochevar, West Marine’s watersports category manager. “Our online experience speaks to beginners who can start their Open Water class for free online and enthusiasts who can watch dive videos on Dive TV.”

Free Online Scuba Education

For those interested in learning more about scuba diving, West Marine has partnered with Scuba Schools International to get new divers started for free with scuba certification and safety online. When people register to start their academics, they will be connected to a local SSI dive center where they can complete their certification requirements. “Diving is an incredible way to connect people with the water. West Marine’s goal is to inspire people to get out and dive!” says Kochevar.

About West Marine

Founded in 1968 by a sailor, West Marine, Inc. has grown to become the largest omni-channel specialty retailer exclusively offering gear, apparel and footwear and other waterlife-related products to anyone who enjoys recreational time on or around the water. With over 285 stores located in 38 states, Puerto Rico and Canada and an eCommerce website reaching domestic and international customers, West Marine is recognized as the dominant waterlife outfitter for cruisers, sailors, anglers and paddle sports enthusiasts. West Marine has everything you need for your life on the water. For more information on West Marine, Inc. its products and store locations, visit westmarine.com or call 1-800-BOATING (1-800-262-8464). West Marine’s stock is traded on NASDAQ under the symbol WMAR.

Media Contact

Margo Donohue, Press@westmarine.com - 917.679.6945