West Marine Launches “Do It Yourselfie!” Promotion

Social Media Contest Will Award Three $250 Gift Cards to Boat Prep Action Photos

DIT Selfie Contest WATSONVILLE, CA (March 3, 2015) – West Marine, one of the world’s largest waterlife retailer, today announced its “Do It Yourselfie!” social media contest. Starting March 2 and ending March 27, West Marine is doing a shout out to boaters who are getting their boats ready for the 2015 boating season by tackling DIY boat projects. West Marine’s photo contest judges are looking for selfie photos of boaters while they are tackling that leaky head, scrubbing the bottom or installing new electronics projects. Be sure you’re in the photo, and caption them with why you’re looking for help from West Marine.

West Marine’s Spring Prep Headquarters

DIYers looking for advice and inspiration can turn to the Spring Prep Headquarters at westmarine.com/spring-prep. The online center includes tips and guides for many of the most popular boating projects, including bottom painting and hull repair, topside care and teak varnishing. In-depth features look at issues such as the importance of selecting the right anode to prevent galvanic corrosion and how to estimate how much paint you’ll need to paint your boat.

Do-It-Yourselfie Contest Rules: To enter, post your photos through Instagram or Facebook facebook.com/WestMarine. Each week during the contest period we’ll select a winning photo and the entrant will receive a $250 West Marine gift card that can be used to outfit your boat, a friend’s boat or yourself.

Contest Dates: Photo entries can be submitted between Monday, March 2 and Friday, March 27. Gift card winners will be announced March 13, 20 and 27.

Entry Process: Photos can be submitted through Instagram or Facebook. To enter on Facebook, post pictures to facebook.com/WestMarine with hashtags #diyselfie and #westmarine. To enter on Instagram, tag uploaded photos to WestMarineInc, with hashtags #diyselfie #westmarine

Judging Criteria: Judges are looking for photos of people working on boats. (Note: The boat in the photo doesn’t need to be owned by the entrant, but the entrant should have the rights to entered photos.)

Winner Notification: Winners will be contacted via the social media channel which the photo was submitted to. Electronic gift card will be sent by email.

About West Marine

Founded in 1968 by a sailor, West Marine, Inc. is the largest omni-channel specialty retailer exclusively offering boating gear, apparel and footwear and other waterlife-related products to anyone who enjoys recreational time on or around the water. With over 270 stores located in 38 states, Puerto Rico and Canada and an eCommerce website reaching domestic and international customers, West Marine is the leading waterlife outfitter for cruisers, sailors, anglers, paddle sports enthusiasts and industry service providers. West Marine has everything you need for your life on the water. For more information on West Marine, Inc. its products and store locations, visit westmarine.com or call 1-800-BOATING (1-800-262-8464). West Marine’s stock is traded on NASDAQ under the symbol WMAR.

Media Contact

Margo Donohue, Press@westmarine.com – 917.670.6945