West Marine Will Host BlueFuture “Month of Giving” in December
Watsonville, CA, November 22, 2016 –On Thursday, Dec. 1, West Marine officially will kick off its annual Month of Giving to support its nonprofit BlueFuture Fund. During this four-week fundraiser, customers can make donations to BlueFuture online at westmarine.com and at checkout in West Marine’s 250-plus stores across North America.
All proceeds from the Month of Giving will benefit BlueFuture and its grants program, which distributes tens of thousands of dollars annually to dozens of nonprofit organizations that are dedicated to Waterlife adventure, education and stewardship.
“We’re hoping that this year’s Month of Giving will allow us to expand our grants program in 2017,” says Lindsey Johnson, West Marine’s Director of Communications. “We’re receiving increasing numbers of grant applications in each grant cycle; our fall grant period drew more than 100 applications from coast to coast. We’re determined to broaden our reach so we can include even more organizations, and provide even more children with access to the water in both educational and recreational capacities.”
BlueFuture’s grants are much-needed. Community-based programs have few resources, yet they are essential at the local grassroots level. This is particularly true when it comes to getting young people in underserved, at-risk communities out on the water — learning hands-on skills, engaging with marine sciences and sustainability practices, and acquiring critical job and life skills.
Each grant is $1,500, and it’s unrestricted. That means West Marine lets the grant recipient determine how the funding should be used.
“No one understands the needs of a community better than those who live and work in that community,” Johnson explains. “We’re constantly delighted to learn how our grant funding is making a real difference in children’s lives. That’s why it’s so important to encourage everyone, from our Associates and vendors to our customers and friends, to support the Month of Giving in December. Together, we can make a difference — and we can share with children everywhere the unique joy that only a Waterlife can bring.”
BlueFuture is a donor-advised fund set up through the Community Foundation of Santa Cruz County, and all donations are fully tax-deductible. During the 2016 Month of Giving, donations can be made online or at checkout in a West Marine store. To learn more about BlueFuture, visit westmarine.com/BlueFuture.
About West MarineEach person has a unique connection to the water. At West Marine (westmarine.com,NASDAQ: WMAR), our knowledge, enthusiasm and products prepare waterlife adventurers to foster that connection and explore their passions. With more than 260 stores located in 38 states and Puerto Rico and an eCommerce website reaching domestic, international and professional customers, West Marine is recognized as a leading Waterlife Outfitter for cruisers, sailors, anglers and paddlesports enthusiasts. Since first opening our doors in 1968, WestMarine associates continue to share the same love for the water as our customers and provide helpful advice on the gear and gadgets they need to be safe and have fun.
Margo Donohue | email@example.com | 917.679.6945