West Marine Raises $30,000 to Support its BlueFuture Fund During National Safe Boating Week in May

For every life jacket purchased at West Marine stores and on westmarine.com May 21-27, the company donated $5 to nonprofit fund

Watsonville, CA, June 22, 2016 –West Marine has announced that it raised $30,000 to support its nonprofit BlueFuture Fund during National Safe Boating Week. During its safety-inspired fundraiser May 21-27, the world’s premier Waterlife Outfitter donated $5 from each life jacket purchase to the BlueFuture Fund, which supports community-based organizations dedicated to getting young people on and around the water in both recreational and educational capacities.

The fundraiser clearly struck a chord with West Marine shoppers, both in stores and on westmarine.com.

“We hit our $30,000 goal in a matter of days,” says Lindsey Johnson, West Marine’s Director of Communications. “We were thrilled to see the number of boaters and watersports enthusiasts who took this opportunity to purchase new life jackets. Not only did National Safe Boating Week prove to be an important step in the growth of our BlueFuture Fund, it definitely encouraged safe, responsible boating, which is so important to all of us.”

National Safe Boating Week is one of three annual in-store fundraisers that West Marine conducts each year to support the nonprofit BlueFuture Fund. The others are World Oceans Day in June and the Month of Giving in December. The fund also encourages year-round donations through its website, www.westmarine.com/BlueFuture.

“As BlueFuture continues to grow, West Marine will be able to support even more nonprofit organizations that are doing good work in their respective communities and making a real difference in children’s lives,” Johnson says. “We encourage any youth-based organization whose mission focuses on waterlife adventure, education and stewardship to apply for a BlueFuture grant, and to help the spread the word among friends and supporters.”

The BlueFuture Fund is a donor-advised fund through the Community Foundation of Santa Cruz. All donations are fully tax-deductible, and twice each year, West Marine awards grants to worthy nonprofit organizations across North America. These much-needed funds allow community-based groups to provide scholarships, purchase new equipment, maintain staff, add programs and so much more.

For detailed information about the company’s BlueFuture initiative and how you can help, visit www.westmarine.com/BlueFuture.


About West Marine
Each person has a unique connection to the water. At West Marine (westmarine.com,NASDAQ: WMAR), our knowledge, enthusiasm and products prepare waterlife adventurers to foster that connection and explore their passions. With more than 260 stores located in 38 states and Puerto Rico and an eCommerce website reaching domestic, international and professional customers, West Marine is recognized as a leading Waterlife Outfitter for cruisers, sailors, anglers and paddlesports enthusiasts. Since first opening our doors in 1968, WestMarine associates continue to share the same love for the water as our customers and provide helpful advice on the gear and gadgets they need to be safe and have fun.

Media Contact

Margo Donohue | press@westmarine.com | 917.679.6945