West Marine Sponsors 5th Annual Standup for the Cure

Proceeds from stand-up paddleboard event support Susan G. Komen of Michigan; attendees can enter West Marine’s social media contest to win $1,600 SUP package

Watsonville, CA, June 30, 2016 –West Marine, the world’s premier Waterlife Outfitter, will sponsor the 5th Annual Standup for the Cure Saturday, July 9, being held at Harbor Towne Beach in Muskegon, Michigan. All proceeds from the day will benefit the Susan G. Komen Foundation in Michigan. Participants in this popular SUP event have the opportunity to have fun on the water while helping save lives.

West Marine will have paddleboard specialists on site for the event. Additional highlights include SUP races, live music, silent auction, raffles, food and refreshments, and a free SUP jersey to all who attend. There also will be doctors and nurses on site to conduct free breast cancer screenings. The best part is that for every $125 raised for Komen Michigan, an uninsured local woman will receive a potentially life-saving breast exam.

West Marine will have its photo booth at the event. Attendees are encouraged to drop by, take a photo with fun props and upload it to their favorite social media accounts to enter for a chance to win a Surftech Touring SUP, valued at nearly $1,600.

“All of us at West Marine are impressed with the work that both Standup for the Cure and the Susan G. Komen Foundation are doing to help eradicate breast cancer,” says Laura Barry, West Marine Senior Marketing Manager. “It makes perfect sense to us to sponsor an event in the Michigan area that will help so many women in need.”

“For the past five years, Standup for the Cure has been raising money for early breast cancer detection, research, treatment, education and screening for breast cancer and melanoma on site, while introducing hundreds to the healthy, active standup paddling lifestyle,” says Dan Van Dyck, National Events Director for Standup for the Cure. “We're stoked that West Marine shares our passion for saving lives!”

For more information, or to register for the event, visit the Stand Up for the Cure website, or find great formation about all the latest SUPs, paddling gear and apparel by visiting westmarine.com/stand-up-paddleboards.

About West Marine
Each person has a unique connection to the water. At West Marine (westmarine.com,NASDAQ: WMAR), our knowledge, enthusiasm and products prepare waterlife adventurers to foster that connection and explore their passions. With more than 260 stores located in 38 states and Puerto Rico and an eCommerce website reaching domestic, international and professional customers, West Marine is recognized as a leading Waterlife Outfitter for cruisers, sailors, anglers and paddlesports enthusiasts. Since first opening our doors in 1968, WestMarine associates continue to share the same love for the water as our customers and provide helpful advice on the gear and gadgets they need to be safe and have fun.

Media Contact

Margo Donohue | press@westmarine.com | 917.679.6945