Men's PFG ZERO Rules™ Shirt


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The more you sweat, the cooler this technical fishing tee gets!

You read that correctly, it actually gets cooler the more you sweat!

Instead of getting clammy, hot and heavy like a cotton tee does when you're out in the sun and sweating, Columbia's PFG Zero Rules™ Shirt doesn't just dry quickly and feel cool, it feels COOLER! How could that be? Technology. Although this tee looks normal enough, in fact it contains some high-tech answers to the most common problems you face when engaged in vigorous activities like fishing, paddling and other strenuous outdoor endeavors.

The first thing you'll notice when you slip this tee on is it's soft, lightweight and stretchy. It has a universal, easy fit for a comfortable range of motion that won't hold you back when you're fighting a trophy fish, kayaking, stand-up paddleboarding or any other activity that requires pushing your limits. 

Once your exertion level starts to increase you'll feel the Omni-Wick® technology pull sweat away from your skin and disperse it to the outside of the shirt where it quickly evaporates. That's also when the Omni-Freeze ZERO™ sweat-activated super cooling kicks in. This technology features blue rings that react with your sweat to actually lower the material of the shirt's temperature. Wow! That's like sticking your shirt in the freezer when it gets wet and then putting it back on after it gets colder. Without taking your shirt off and putting it back on, of course. And if your shirt is cooler, it only stands to reason you will be, too!

The next thing you'll notice is that after hours of being in the sun (which is particularly strong when you're also dealing with reflection off the water), your skin doesn't resemble a steamed lobster. Omni-Shade® UPF 30 fabric uses tight weave construction, UV reflectors and UV absorbing technology to protect your skin. Like sunscreen. But unlike sunscreen, you don't have the mess and hassle of constantly having to reapply it. Omni-Shade fabric even carries The Skin Cancer Foundation's Seal of Recommendation which is given to products meeting their standards for sun protection. You should also consider ordering a hat and neck gaiter if you want to extend all-day protection to your head, face and neck.

Antimicrobial, 100% polyester ZERO interlock fabric also smells fresher and stays cleaner longer so you can wear this tee after you come ashore as well. Imported.


Omni-Freeze ZERO: Sweat-activated super cooling. Blue rings react with sweat to lower the temperature of the fabric so you feel cooler.

Omni-Wick: This technology actively breathes and pulls moisture away from your skin to the outside of the fabric so sweat can evaporate quickly.

Omni-Shade UPF 30 Sun Protection: Blocks UVA and UVB rays from reaching your skin to help prevent sunburn and long-term skin damage.

Antimicrobial: The fabric is treated to protect this shirt from bacterial growth so it smells fresher and resists stains longer.



Men's PFG ZERO Rules™ Shirt

Name Value
Age Range Adult
Best Use Casual
Sun Protection
Care Machine Wash
Features Antimicrobial
Cooling Technology
Sunblock Rated
Fit Fitted
Material 100% Polyester
Pattern Solid
Sleeve Length Long Sleeve
Style Crew Neck
Sunblock Rating UPF 30


The West Advisor articles have answered boaters' questions and provided solutions to boating problems for more than 20 years. West Marine has compiled one of the Web's most comprehensive collections of technical boating information articles.


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FREE SHIPPING on orders over $49.00

  • Applicable on orders over $49.00 within the 48 contiguous United States.
  • Does not apply to Truck Freight.
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