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Turn Your Boat into the Ultimate Fishing Machine.

Equip Yourself With the Tools of Your Trade

Outfit Your Angling Arsenal

Find Your Local Fishing Hole

Outfit Yourself With These Top Brands

Grundens Xtratuf Columbia Pelagic Costa Huk CalcuttaAftco Guy Harvey Hook and TackleSalty Crew

Selecting A Fishing Reel

Learn about what reels do and what to look for. Reels let you control your fishing line, how it's paid out and how it's retrieved. In addition, reels have a "drag" system that is used to pressure the fish during the fight and provide mechanical advantage to enable you land a "whopper."


Selecting a Fishing Rod

Fishing rods extend the angler's reach and leverage for casting lures or bait, and absorb the shock of a fish when it strikes. Rods are essential to casting and presenting the bait or lure to attract fish. Once a fish hits, the rod is used to set the hook, play and land the fish


Organize Your Tackle

When the action gets thick, the last thing you want is to waste time fumbling around for whatever jig, lure, or bait is the hot ticket of the day. The hallmark of a competent angler is organization, and well-organized anglers catch more fish.


We supply the gear, you supply the fish!

Anglers unanimously agree that a bad day of fishing beats a good day at work. Recognizing this profound truth, West Marine offers an outstanding selection of fishing gear. Whether your passion is casting chug bugs on the Chesapeake, kite fishing in the Keys or stalking trophy largemouth bass, we are here to help with boating’s best selection of fishing gear—and with local expertise to match. Online and in our stores, you will find everything you need—except of course the fish!

Along with a comprehensive selection of fishing rods and reels, West Marine offers a broad selection of related gear, including bait tanks and pumps, crabbing and lobster gear, downriggers, fillet and bait tables, fishing line, leaders, outriggers, rod holders, trolling motors and an outstanding assortment of terminal tackle available online and in our stores where you will find species-specific tackle for the type of fishing you enjoy in your local area.