On any given weekend, more than 100,000 people head to Hermosa Beach in Southern California for sun, sand and saltwater activities. Hermosa Beach is one of three beach communities on the South Bay that are connected by a paved pathway called the Strand. It runs for more than 20 miles from Will Rogers State Beach in the north down to Redondo Beach in the south.

The beautiful Pacific Coast waters in the bay attracts boaters, anglers and paddlers looking for a fun day on the water. West Marine Hermosa Beach has everything from boating supplies to beach towels, kayaks to coolers and more to make any water adventure complete.

Boating

Beach life meets marina life at King Harbor Marina where the majority of boats access the warm coastal waters. West Marine Hermosa Beach is the area’s trusted source for sailing supplies, trailering and maintenance products and safety gear to keep boaters safe on the water.

April marks the most anticipated boating event of the year: Opening Day. King Harbor Yacht Club celebrates the start of the boating season with cannons fired and boat parties. The club also hosts a number of sailboat races including Regatta for Hope to fund cancer research at Cedars-Sinai Medical Center.

Fishing

Locals know the hottest fishing spot in the area to catch mackerel and yellowfin croaker is off Hermosa Beach Pier. Our fishing experts specialize in helping anglers find the right fishing gear, bait, tackle, rods, reels and fishing clothing.

Paddling

Those looking for a fun outdoor exercise enjoy stand-up paddleboarding and kayaking King Harbor’s clear waters. Paddlers can also count on a visit from a sea lion. Our store offers a variety of SUPs, paddles, kayaks and personal flotation devices to outfit any paddling session.

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