West Marine Blue Future - Wear It program of the National Safe Boating Council.

National Safe Boating Fundraiser

May 1–31

During the month of May, help West Marine and the National Safe Boating Council get more kids out on the water and support safe boating by purchasing a Ready Set Wear It tag from your local West Marine Store.

Find a Store

May 17—Wear Your Life Jacket to Work Day
May 18–24—National Safe Boating Week

(Photo: Buzzards Bay Coalition, New Bedford, MA)

Dedicated to Youth Waterlife Recreation and Education

We are one of the world’s premiere Waterlife Outfitters. Helping others recreate on and around the water is our passion, our joy and our mission. We are, therefore, committed to supporting and promoting healthy and vibrant marine habitats and sustainable fisheries, as well as to connecting future generations to the water through our youth recreation and education initiatives.

(Photo: Coastal Watershed Council, Santa Cruz, CA)

We’re giving back.

Among BlueFuture’s first grants were 29 outstanding nonprofit organizations that teach sailing, powerboating, fishing or boatbuilding skills; foster aquatic sustainability and conservation practices; or encourage learning in the marine sciences. Discover the great work BlueFuture Grant Recipients are doing in their communities, and take a closer look at a few of our BlueFuture Heroes.

Join us!

All proceeds benefit the nonprofit community organizations that are our grant recipients. Through BlueFuture, you can make a real difference in a child’s life.


This fund is set up through Community Foundation Santa Cruz County and all donations are tax deductible.