Buy a Holiday Gift Tag and Make a Difference Today - Give Joy

During the month of December, buy a BlueFuture Give Joy Gift Tag at your local West Marine Store in any amount. Your gift helps get more kids out on the water and contributes to healthier, happier lives.

West Marine’s BlueFuture Month of Giving: December 1–31

Each December, West Marine stores across North America raise thousands of dollars to support our nonprofit BlueFuture program. This month-long, holiday-inspired fundraiser gives you the opportunity to make a donation that will help us get more kids out on the water. One hundred percent of the proceeds benefit BlueFuture’s philanthropic efforts in the new year.

This past year the BlueFuture program supported 50 youth-focused, community-focused organizations. These nonprofits share our mission to get kids out on the water through boating, fishing, paddling and marine science.

During our 2018 Month of Giving, we hope to raise enough funds so that we can give more grants to deserving nonprofit groups—and impact the lives of even more children, particularly those in under-served areas.

Visit your nearest West Marine store and donate to BlueFuture, or consider making a tax-deductible donation online. Every contribution, no matter the size, makes real difference.


(Photo: Buzzards Bay Coalition, New Bedford, MA)

Dedicated to Youth Waterlife Recreation and Education

We are one of the world’s premiere Waterlife Outfitters. Helping others recreate on and around the water is our passion, our joy and our mission. We are, therefore, committed to supporting and promoting healthy and vibrant marine habitats and sustainable fisheries, as well as to connecting future generations to the water through our youth recreation and education initiatives.

(Photo: Coastal Watershed Council, Santa Cruz, CA)

We’re giving back.

Among BlueFuture’s first grants were 29 outstanding nonprofit organizations that teach sailing, powerboating, fishing or boatbuilding skills; foster aquatic sustainability and conservation practices; or encourage learning in the marine sciences. Discover the great work BlueFuture Grant Recipients are doing in their communities, and take a closer look at a few of our BlueFuture Heroes.

Join us!

All proceeds benefit the nonprofit community organizations that are our grant recipients. Through BlueFuture, you can make a real difference in a child’s life.


This fund is set up through Community Foundation Santa Cruz County and all donations are tax deductible.