West Marine Announces New PortSupply.com

Online store for marine business customers includes new account functionality

WATSONVILLE, CA (February 2, 2015) - West Marine, the world’s largest specialty retailer exclusively offering boating gear, apparel, footwear and other waterlife related products, announced the launch of a new Portsupply.com. Founded in 1978, shortly after West Marine began operating, Port Supply is the company’s wholesale division which serves the needs of boat dealers, builders, marinas and yards, charter boat business, plus institutional and governmental agencies. The eCommerce portal was designed to meet the needs of West Marine’s 40,000 Port Supply business-to-business wholesale accounts located in the U.S. and internationally.

“PortSupply.com is now significantly faster and easier to navigate, but it also includes several important new functionality features,” says Kevin Osborn, West Marine’s Vice President for Port Supply. “For our customers, the new portsupply.com means less time spent procuring products and more time focused on growing the profitably of their businesses.”

The new functionality features at PortSupply.com give customers:

  • Visibility into local inventory to easily check product availability and estimate arrival times
  • Ability for multiple signers to access PortSupply.com at the same time, since logins are now email-based
  • Superior search functionality making it easier and quicker to find products
  • New checkout process that allows them to store shipping information for future purchases
  • An optimized mobile site to support customers on-the-go will be launched later this year

“We expect the new portsupply.com to be very well received by our commercial accounts,” says Osborn. “Customers are free to make all their purchases independently online, shop the convenience and assortment of our 275+ stores, or utilize the service and expertise of our sales team. It’s always the customer’s choice what selling channel they prefer to purchase from.”

About West Marine

Founded in 1968 by a sailor, West Marine, Inc. has grown to become one of the largest omni-channel specialty retailer exclusively offering boating gear, apparel and footwear and other waterlife-related products to anyone who enjoys recreational time on or around the water. With over 275 stores located in 38 states, Puerto Rico and Canada and an eCommerce website reaching domestic and international customers, West Marine is recognized as the dominant waterlife outfitter for cruisers, sailors, anglers and paddle sports enthusiasts. West Marine has everything you need for your life on the water. For more information on West Marine, Inc. its products and store locations, visit westmarine.com or call 1-800-BOATING (1-800-262-8464). West Marine’s stock is traded on NASDAQ under the symbol WMAR.

Media Contact

Margo Donohue, Press@westmarine.com - 917.679.6945