Santa Cruz Welcomes Newer, Larger West Marine Store

Festivities for Aug. 26-28 grand opening includes food trucks, celebrity guests, refreshments, live music and Cruising for a Cause charity night event

Watsonville, CA, August 8, 2016 –West Marine, the world’s premier Waterlife Outfitter, is thrilled to celebrate the grand opening of its brand-new, larger Waterlife store in Santa Cruz, California, the weekend of Aug. 26-28. The store will host an array of attractions on its opening day, Friday, August 26, including food trucks and refreshments, live music and entertainment, and West Marine’s popular Cruising for a Cause charity night event.

The new store is located at 2460 17th Ave. in Santa Cruz. Come celebrate with West Marine the evening of Aug. 26 and enjoy tasty fare from popular Bay Area food trucks Curveball and Zameen, refreshments from KraftBar, live music from local favorite Coffee Zombie Collective, and enter for a chance to win one of four Ultimate Waterlife Packages, a prize valued at nearly $3,500 (a single winner will select one of the four packages available).

West Marine’s Cruising for a Cause charity night will will take place Aug 26 from 5-8 p.m., with the official ribbon-cutting ceremony to take place at 5:30 p.m. Tickets can be purchased in advance at the store or at the door for $10. All money collected from ticket sales, as well as 50 percent of West Marine’s Aug. 26 store sales (up to $10,000) will be donated to a group of local, pre-selected nonprofitorganizations participating in the event.

Local nonprofits participating in Cruising for a Cause include:

  • Big Brothers & Big Sisters of Santa Cruz
  • Coastal Watershed Council
  • Grind Out Hunger
  • Jay Moriarty Foundation
  • Monterey Bay National Marine Sanctuary Exploration Center
  • O’Neill Sea Odyssey
  • Pelagic Shark Research Foundation
  • The Last Plastic Straw

The new, 13,000-square-foot West Marine store is home to thousands of SKUs and is designed to appeal to the local fishing, sailing and cruising communities, as well as those who enjoy paddlesports and simply spending time on and around the water.

Festivities planned for the grand opening weekend — Saturday and Sunday, Aug. 27 and 28 — include: West Marine’s BlueFuture Kids Zone, kayak pool demos, seminars, food trucks, autograph signings with Santa Cruz legendary surfer Gerry Lopez, appearances by several of West Marine’s top vendors, and much more.

A weekend seminar highlight is West Marine’s own Tom Burden, a 21-plus-year Associate and West Advisor that recently completed the 2016 Singlehanded Transpac race from San Francisco Bay Area to Hawaii. Burden was the second-place finisher in the Lono Division and plans to share his Transpac experiences, as well as those he’s acquired form years as a champion dinghy and sportboat racer, with West Marine customers over grand opening weekend.

In addition, the first 150 customers that come into the store Saturday and Sunday will receive a free custom West Marine t-shirt designed by famous local Santa Cruz artist Jimbo Philips. Phillips is the son of Jim Phillips, known for his iconic Santa Cruz Skateboard designs in the 1970s and 1980s, including the “screaming hand.” Inside the store, customers can expect to find a host of new and exciting offerings, including:

  • Boating/Sailing: All the gear you need to get out (and stay out) on the water
  • Fishing: An indoor Fishing Shack will satisfy all customers’ needs
  • Apparel: Men’s and women’s clothing, shoes, sunglasses, weatherproof and safety gear, and more
  • Engine Parts: Counter fully equipped to handle outboard and inboard motors
  • Stand-Up Paddleboards/Kayaks: An array of options for your desired paddling
  • Electronics: Vast selection of all type of electronic gear and equipment from today’s hottest brands

“The new store will be a top destination for both locals and the large number of tourists who come here to enjoy our beaches year round,” says West Marine Santa Cruz Store Manager Tim Clark. “We’ll have more of everything and truly be a one-stop shop for all who enjoy life on the water.”

Clark has been with West Marine for more than eight years and most recently was the Sales Manager for the Fort Lauderdale, Florida store before joining the Santa Cruz store team. Hailing from Mid-Michigan, Clark is an avid sailor who taught Learn to Sail courses while a student at Michigan State. From there he moved to Florida to work at a variety of West Marine locations, eventually running the largest sales team in the company in the Fort Lauderdale Flagship.

West Marine’s Santa Cruz crew consists of about 20 Associates who have more than 200 combined years’ experience cruising, fishing, sailing and paddling to provide excellent customer service.

“The entire Santa Cruz store team is as passionate about life on the water as our customers,” says Clark. “They’re here to help with any type of questions, from the best spots for stand-up paddleboard yoga and boating, to how to make necessary repairs. We’re here to facilitate amazing moments on the water for our customers.”

For more information about the upcoming West Marine Santa Cruz store grand opening event, visit

About West Marine
Each person has a unique connection to the water. At West Marine (,NASDAQ: WMAR), our knowledge, enthusiasm and products prepare waterlife adventurers tofoster that connection and explore their passions. With more than 260 stores located in 38states and Puerto Rico and an eCommerce website reaching domestic, international andprofessional customers, West Marine is recognized as a leading Waterlife Outfitter for cruisers,sailors, anglers and paddlesports enthusiasts. Since first opening our doors in 1968, WestMarine associates continue to share the same love for the water as our customers and providehelpful advice on the gear and gadgets they need to be safe and have fun.

Media Contact

Margo Donohue | | 917.679.6945