Customer Service

West Marine Cookies Policy

Last updated March 24, 2026

How We Use Cookies

We use cookies to track how you use our website by providing usage statistics. Cookies allow us to recognize you, remember your preferences, and provide a personalized shopping experience based on your browsing history and previous visits.

Information supplied to us using cookies helps us provide a better online experience and deliver relevant marketing communications. While cookie information on its own may not constitute personal data, we may combine information collected via cookies with other personal information we have collected from you.

Manage Your Preferences: Visit our Privacy Settings Page to control your cookie preferences at any time.

Types of Cookies

We use both session cookies (which expire once you close your web browser) and persistent cookies (which stay on your device until you delete them). To make it easier for you to understand why we need them, the Cookies we use on the Services can be grouped into the following categories:

Strictly Necessary Cookies

These cookies are essential for our website to function properly. They enable core functionality like security, account access, and shopping cart operations. You cannot opt out of strictly necessary cookies.

Examples:

  • Session management and authentication
  • Shopping cart functionality
  • Security and fraud prevention
  • Load balancing

Functionality Cookies

These cookies remember choices you make to improve your experience, such as your preferred language, region, login credentials, and privacy preferences. These cookies enhance usability but are not essential for basic website operation.

Examples:

  • Language and region preferences
  • Privacy setting preferences (like your cookie consent choices)
  • User interface customizations

Performance/Analytics Cookies

These cookies collect information about how visitors use our website, such as which pages are visited most often and whether users encounter error messages. This helps us improve website performance and user experience.

Examples:

  • Page view tracking
  • Website error monitoring
  • Performance measurement
  • A/B testing for website improvements

Marketing and Advertising Cookies

These cookies track your browsing activity to deliver relevant advertisements and measure advertising campaign effectiveness. They may be set by us or by third-party advertising partners.

Examples:

  • Deliver targeted ads based on your interests
  • Measure advertising campaign performance
  • Prevent you from seeing the same ad repeatedly
  • Share your browsing data with advertising partners (Google, Facebook, Microsoft)

Important: Marketing cookies enable the “sale” or “sharing” of your personal information as defined by state privacy laws. You can opt out through our Privacy Settings page or by using Global Privacy Control.

Current Cookies We Use

Below are the primary cookies used on our website. We also use additional cookies from our marketing and security partners.

Strictly Necessary Cookies

Name Provided By Duration Purpose

dwsid

westmarine.com

Session

Session identifier for account and cart management

Accertify cookie

Accertify

Session

Payment Fraud prevention and transaction history

PerimeterX cookies

PerimeterX

Session

Session Bot protection and security monitoring

Functionality Cookies

Name Provider Duration Purpose

dw_dnt

westmarine.com

Session

Stores your privacy preference choices

wm_cookie_consent

westmarine.com

365 days

Remembers your cookie consent preferences

weird_get_top_level_domain

westmarine.com

Session

Domain configuration

__cq_dnt

westmarine.com

Session

Privacy preference indicator

Salesforce cookies

Salesforce

Varies

Product recommendations (Einstein) and platform A/B testing

sn.vi

[24]7.ai

Persistent

Identifies returning visitors to the chat widget; no personal data transmitted

sn.tpc

[24]7.ai

Session

Supports chat widget session continuity; no personal data transmitted

Performance/Analytics Cookies

Name Provider Duration Purpose

_ga_xxxxxxx

Google Analytics

729 days

Analytics session tracking

_ga

Google Analytics

729 days

Distinguishes unique users for analytics

_gid

Google Analytics

Session

Distinguishes unique users within 24-hour period

Marketing and Advertising Cookies

Name Provider Duration Purpose

_fbp

Facebook

89 days

Facebook advertising and measurement

_gclxxxx

Google Ads

89 days

Google advertising conversion tracking

_gat_UA-XXXXXX-X

Google Ads

Session

Google advertising targeting

_uetsid

Microsoft Bing

Session

Bing advertising session

_uetvid

Microsoft Bing

389 days

Bing advertising visitor identification

dwanonymous_xxxxxxxx

westmarine.com

179 days

Personalization and remarketing

Additional Marketing Partners:

We also use cookies and tracking technologies from: AdRoll/Yelp (retargeting), Shopper network (advertising), Ascend/Pepperjam (affiliate marketing), VWO (website optimization and testing), Salesforce Marketing Cloud (email marketing), and ZoomInfo (B2B lead generation).

Third-Party Cookies and Data Sharing

Advertising Partners

We work with third-party advertising partners who set cookies to deliver targeted advertising:

Google (Analytics and Ads):
Google collects demographic information, interests, browsing behavior, and device data. Google uses this information across its advertising network. When you visit our site, Google may recognize you from other websites you’ve visited.

Facebook:
Facebook sets cookies to deliver targeted ads on Facebook and Instagram based on your West Marine browsing activity. Facebook may combine this data with information from your Facebook account.

Microsoft Bing:
Microsoft collects browsing data for targeted advertising on Microsoft platforms and partner sites.

General Note on Email Sharing: We may share customer email addresses with advertising partners (including those listed above) for targeted advertising programs. When you opt out through our Do Not Sell or Share My Personal Information page, we stop this sharing.

Other Advertising and Analytics Partners: We work with additional partners including AdRoll/Yelp (retargeting), Shopper network (advertising), Ascend/Pepperjam (affiliate marketing analytics), VWO (A/B testing and optimization), Salesforce Marketing Cloud (email marketing analytics), and ZoomInfo (B2B lead generation). Each partner operates under their own privacy policy.

ZoomInfo (West Marine Pro): We use ZoomInfo’s web tracking technology on our West Marine Pro website to identify companies visiting for business development purposes. This tracking identifies which company networks are accessing our site but does not collect personal information about individual visitors.

Essential Service Providers

Accertify: Provides payment fraud detection and prevention services to protect your transactions.

PerimeterX: Monitors and blocks malicious bots to protect website security and performance.

Salesforce: Powers product recommendations (Einstein AI) and website personalization features that improve your shopping experience.

Affirm and PayPal: Provide alternative payment options and set cookies necessary for payment processing.

Cimulate: Powers site search functionality to help you find products quickly.

New Relic: Monitors website performance and helps us identify and fix technical issues.

Accessibility Services: Provides tools to enhance website accessibility for users with disabilities.

[24]7.ai: Powers our live chat and virtual assistant functionality on our retail and Pro websites. The sn.vi and sn.tpc cookies are used to recognize returning visitors and maintain chat session continuity. No personal data is transmitted to [24]7.ai through these cookies.

Social Media Content

When we embed content from social media platforms (Facebook, Instagram, Twitter, YouTube), those platforms may set their own cookies. We don't control these cookies. Please review each platform’s privacy policy for details.

Web Beacons and Similar Technologies

In addition to cookies, we use:

Web Beacons (Pixel Tags):
Small transparent images in web pages and emails that help us count visitors, track email opens (including first and last open), measure which links or areas are clicked, and measure engagement with our content. These may transmit information including your email client, device type, and time of interaction.

Local Storage:
Browser storage technologies that allow us to store preferences and improve website performance by caching certain data locally on your device.

How to Control Cookies

You have several options to control how cookies are used on our website:

1: Privacy Settings Page (Recommended)

Visit our Privacy Settings page to:

  • Turn off Personalized Advertising (blocks marketing cookies from Google, Facebook, Bing, and other partners)
  • View your current cookie preferences
  • See your opt-out status

2: Global Privacy Control (Automatic)

We honor Global Privacy Control (GPC) browser signals as automatic opt-out requests for marketing cookies and the sale or sharing of your personal information for targeted advertising.
When we detect a GPC signal from your browser:

  • We block marketing and advertising cookies from loading on your device
  • We stop browser-based tracking and sharing of your browsing activity with advertising partners through cookies and pixels
  • We display a confirmation message indicating your opt-out request has been honored

You can verify your opt-out status at any time on our Privacy Settings page. Your opt-out preference remains in effect as long as your GPC signal is active.

Note: GPC only controls cookie-based tracking. To opt out of all forms of data sharing, including customer list sharing with advertising partners, please visit our Do Not Sell or Share My Personal Information page.

Do Not Track (DNT): We do not honor Do Not Track (DNT) browser signals. DNT is a deprecated browser feature that was never standardized and has been superseded by Global Privacy Control for legal compliance purposes.

To enable GPC:

  • Use a browser with built-in GPC (such as Brave, DuckDuckGo, or Firefox with privacy extensions)
  • Install a GPC browser extension for Chrome, Edge, or Safari
  • Visit globalprivacycontrol.org to learn more

3: Browser Settings

Most browsers allow you to:

  • Block all cookies
  • Accept only first-party cookies
  • Delete cookies after each session
  • View and delete existing cookies

Note: Blocking strictly necessary cookies will prevent core website functionality. You may be unable to log in, use your shopping cart, or complete purchases.

Find browser cookie settings:

  • Chrome: Settings > Privacy and Security > Cookies
  • Firefox: Settings > Privacy & Security > Cookies and Site Data
  • Safari: Preferences > Privacy > Manage Website Data
  • Edge: Settings > Cookies and Site Permissions

4: Mobile Devices

Refer to your device’s settings or help documentation for instructions on managing cookies in mobile browsers and apps.

What Happens When You Opt Out?

When you opt out of marketing cookies (via Privacy Settings or GPC):

You will still:

  • See West Marine advertisements (just not targeted based on your browsing)
  • Be able to use all website features
  • Have your preferences and shopping cart saved

You will not:

  • See ads tailored to your interests
  • Have your browsing data shared with advertising partners
  • Be tracked across other websites for West Marine advertising

Cookie Retention and Deletion

Session cookies are automatically deleted when you close your browser.
Persistent cookies remain until their expiration date or until you manually delete them. You can delete all cookies through your browser settings at any time.
Our cookies generally last:

  • Strictly Necessary: Session only
  • Functionality: 1 day to 1 year
  • Performance: 1 day to 2 years
  • Marketing: 90 days to 13 months

Changes to This Cookie Policy

We may update this Cookie Policy from time to time. Changes will be effective when posted on this page. The “;Last updated”; date at the top reflects the most recent update.

Questions About Cookies?

For questions about our use of cookies or to exercise your privacy rights:

Email: privacy@westmarine.com
Phone: 1-888-569-3040
Mail:
West Marine Products, Inc.
Attn: Privacy Inquiries
1 East Broward Blvd Suite 200
Fort Lauderdale, FL 33301

Additional Resources: