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The Buffalo Jig
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Shop Fishing Jigs at West Marine

Jigs are one of the most versatile and effective fishing lures available, used by anglers in both freshwater and saltwater environments. From heavy vertical jigs for deepwater action to bucktail and soft plastic styles for inshore use, West Marine carries a wide range of jigs to suit different fishing conditions and target species. Whether you're casting from shore, jigging offshore, or drifting through a channel, there's a jig to match your setup and technique.

Our selection includes popular types like bucktail jigs, metal jigs, soft plastics, and feather jigs. We stock trusted brands designed for durability, performance, and species-specific results. With the right jig and technique, you can increase your hookup rate and land more fish—no matter the season or water clarity.

Types of Jigs We Offer

Choosing the right jig comes down to water depth, fish species, and how you plan to retrieve. Here are some of the most common types of jigs available at West Marine:

  • Bucktail Jigs: Constructed with hair or synthetic fibers, ideal for inshore saltwater fishing and species like stripers, snook, or fluke.
  • Soft Plastic Jigs: Feature a lead head and soft body tail, great for bass, trout, and redfish.
  • Feather Jigs: Use natural or synthetic feathers for a lifelike profile, effective in both fresh and saltwater.
  • Metal Jigs: Heavy, aerodynamic, and ideal for vertical jigging in deep water for species like tuna, amberjack, or snapper.

Techniques for Success

The effectiveness of a jig depends not only on its style, but how it’s worked in the water. Vertical jigging, fluttering, casting and retrieving, or swimming the jig are all proven tactics—each suited to specific jig types and fish behavior. Experiment with retrieval speeds and pauses until you dial in what the fish are responding to.

Frequently Asked Questions About Jigs

Jigs are weighted lures with a hook, often dressed with soft plastics, feathers, or hair. They mimic baitfish movements like darting, fluttering, or swimming to trigger predatory strikes from gamefish.

Common types include bucktail jigs for saltwater, soft plastic jigs for freshwater and inshore use, feather jigs for versatility, and metal jigs for vertical deepwater presentations.

Select based on depth, water clarity, and species. Heavier jigs are best for deep or fast-moving water. Match the color and size to local baitfish, and consider water conditions when choosing jig material and action.

Yes. Jigs can be used in both environments. Just make sure to select jigs designed for the specific water type—saltwater jigs are typically more corrosion-resistant and built for larger species.

Use techniques like vertical jigging, fluttering, swimming, or casting and retrieving. The right method depends on your jig type, depth, and target species. Vary your retrieve to find what works best that day.

Use a tackle box with individual compartments to avoid tangling and rust. Keep jigs dry and out of direct sunlight when not in use to preserve colors and materials.

Rinse thoroughly with freshwater after each use, especially after saltwater fishing. Dry completely before storage. Replace damaged hooks, skirts, or tails to keep them performing well.

Yes. Some jigs are tailored for species like bass, trout, walleye, or kingfish. Species-specific jigs often match the bait profile and behavior of the fish you’re targeting.

Absolutely. Jigs are effective all year, but in colder months you may need to slow down your retrieve. Adjust jig size and presentation based on seasonal fish behavior and water temperature.

Whether you're chasing yellowtail offshore or panfish at the dock, jigs are a proven tool. For more on lure selection, check out our Ultimate Guide to Freshwater and Saltwater Fishing Lures and Baits.