West Marine Press Release
|West Marine Debuts Columbia Sportswear’s Omni-Freeze® Zero at 2013 Miami International Boat Show - Innovative Cooling Technology in Apparel, Footwear, and Accessories for Men & Women|
Watsonville, CA (February 11, 2013)
West Marine (Nasdaq:WMAR), the largest specialty retailer of boating supplies and accessories, will debut an innovative new cooling technology, Columbia’s Omni-Freeze® ZERO, at the Miami International Boat Show.
Omni-Freeze ZERO is the culmination of a four-year effort to develop a new, revolutionary line of apparel that becomes cooler in hot, moist conditions. Distinctive little blue rings, embedded and visible in the fabric of Omni-Freeze ZERO apparel, accessories and footwear, contain a special cooling polymer. When exposed to sweat or moisture, these rings actually swell (similar to goose bumps) creating an instant and prolonged cooling sensation.
“We are excited to provide our customers with Omni-Freeze ZERO products as a solution to being comfortable in the hot summer months,” said Chuck Hawley, West Marine’s VP of Product Information. “Not only will customers be able to purchase this technology in apparel, but also in footwear and accessories so they can stay outdoors even under the hottest of conditions.”
Customers can visit West Marine’s booth at the Miami International Boat Show to learn more about and purchase Columbia’s Omni-Freeze ZERO apparel, footwear, and accessories. Subsequently, Omni-Freeze ZERO will be available in West Marine Flagship Stores beginning February 2013.
About West Marine
West Marine, the largest specialty retailer of boating supplies and accessories, has nearly 300 company-operated stores located in 38 states, Puerto Rico and Canada, and five franchised stores in Turkey. Our Direct-to-Customer division, which comprises our call center, direct mail and e-commerce channels, offers customers over 75,000 products plus the convenience of exchanging catalog and e-commerce purchases at our Store locations. Our Port Supply division is one of the largest wholesale distributors of marine equipment, serving boat manufacturers, marine services, commercial vessel operators and government agencies. For more information on West Marine's products and store locations, or to start shopping, visit westmarine.com or call 1-800-BOATING (1-800-262-8464).