West Marine (Nasdaq: WMAR), announced the grand opening celebration of its new, larger store in Daytona Beach, February 14 through 16, 2014. Located at 1300 W. International Speedway Boulevard on the corner of Clyde Morris and the International Speedway Boulevard in Daytona Beach (in the Daytona Plaza Shopping Center), the festivities begin each day at 9 a.m. with special in-store events, tips from experts, electronics demos, door-buster deals, giveaways and raffles.
At 15,500 square feet, this store will be larger than the two previous West Marine Daytona Beach stores combined. The new store will include an expanded fishing department with inshore and offshore fishing gear, line winders, rods, reels, lures and terminal tackle, specifically selected for the area. In addition, the Daytona Beach store will have a comprehensive engine parts department, and a large assortment of inflatable boats and motors, including the revolutionary Lehr propane engine. To meet the needs of Daytonans who want to try the fastest growing water sport, there will be a stand-up paddleboard “shop” with boards and accessories for every budget. A huge selection of sailboat hardware, and an expanded selection of kayaks and gear for kayak fishing will be on deck. Plus, a wide assortment of casual and technical apparel, foul weather gear, footwear and accessories with some of the top brands, including Roxy, Tommy Bahama, Pelagic, Quiksilver and Sperry Top-Sider.
“With this new Daytona Beach store, we are better able to serve boaters, anglers, paddlers and sailors, as well as people who simply enjoy life on the water,” said General Manager Jenna Bocchino. Bocchino joined West Marine over 11 years ago and is originally from the Northeast. She has spent most of her life on the water, taking part in everything from lake boating to coastal adventures. Bocchino has owned several boats over the years, including a 25 foot Cobia and a 25 foot Baja.
The 12-person West Marine crew at the new Daytona Beach store has a combined 400 years of boating, fishing and sailing experience. Collectively they have cruised almost 50,000 nautical miles.
West Marine, Inc. is the largest specialty retailer of boating supplies and accessories in the United States, with nearly 300 company-operated stores located in 38 states, Puerto Rico and Canada. Founded in 1968 by a sailor, West Marine has grown to become a leading omni-channel retailer for boaters – from power cruisers and sailors to anglers and paddle sports enthusiasts – and offers gear, apparel and footwear for anyone who enjoys recreational time on or around the water. The company’s wholesale channel is one of the largest distributors of marine equipment serving boat manufacturers, marine services, commercial vessel operators and government agencies. For more information on West Marine, Inc., its products and store locations, visit westmarine.com or call 1-800-BOATING (1-800-262-8464). West Marine’s stock is traded on NASDAQ under the symbol WMAR