West Marine Raises $33,380 to Support its BlueFuture Fund During National Safe Boating Week in May
During the 12-day fundraiser, $2 from every life jacket purchased in stores and on westmarine.com benefited the Waterlife Outfitter’s nonprofit BlueFuture Fund
Watsonville, CA, June 21, 2017 - West Marine announced today that it raised $33,380 during its annual National Safe Boating Week fundraiser. From May 18 to 29, the manufacturers of West Marine life jackets donated $2 for every life jacket purchased to the company’s nonprofit BlueFuture Fund.
BlueFuture supports a broad range of nonprofit, community-based organizations dedicated to providing young people with access to the water—and with the education and equipment they need to safely spend time on and around the water. West Marine provides that support by awarding 25 unrestricted $1,500 grants twice a year.
“This fundraiser clearly resonated with West Marine customers, both in stores and on westmarine.com,” says Deb Radcliff, West Marine’s Senior Vice President of Marketing. “Thanks to the support of our Associates, customers and friends around the country, we set a new National Safe Boating Week record for donations, providing nearly 90 percent of the funding we need for our fall BlueFuture grant cycle.”
Fundraisers like National Safe Boating Week are critical to the continued growth of the BlueFuture program, which the world’s premier Waterlife Outfitter hopes to expand so it can provide much-needed assistance to even more nonprofit groups that are doing such important work in their communities. Other annual fundraisers include World Oceans Day in June and the Month of Giving in December. The fund also encourages year-round donations through its website, www.westmarine.com/BlueFuture.
The BlueFuture Fund is a donor-advised fund through the Community Foundation of Santa Cruz. All donations are fully tax-deductible. For detailed information about the company’s BlueFuture initiative, and to learn more about how you can help, visit www.westmarine.com/BlueFuture
About West Marine
Each person has a unique connection to the water. At West Marine (westmarine.com, NASDAQ: WMAR), our knowledge, enthusiasm and products prepare Waterlife adventurers to foster that connection and explore their passions. With more than 250 stores located in 38 states and Puerto Rico and an eCommerce website reaching domestic, international and professional customers, West Marine is recognized as a leading Waterlife Outfitter for cruisers, sailors, anglers and paddlesports enthusiasts. Since first opening our doors in 1968, West Marine associates continue to share the same love for the water as our customers and provide helpful advice on the gear and gadgets they need to be safe and have fun.