West Marine Stores
Raise More Than $18,000
for BlueFuture During December “Give Back Event”
Watsonville, Calif., Jan. 12, 2016 — During the month of December, 264 West Marine stores across North America raised more than $18,000 for the company’snot-for-profit BlueFuture Fund. West Marine’s official “Give Back Event” launched the weekend of Dec. 5-6 and concluded Dec. 24, just before the Christmasholiday.
The three-week, holiday-inspired fundraiser gave West Marine customers the opportunity to purchase BlueFuture paper ornaments while visiting their localstore locations. One hundred percent of the proceeds collected were donated to benefit BlueFuture’s philanthropic efforts in 2016.
“We were hoping to raise at least $10,000 during our Give Back event, so we were absolutely overjoyed when donations topped $18,000,” says Lindsey Johnson,West Marine’s Director of Communications. “We’re deeply grateful to our customers for their generosity during the holiday season, and to our many dedicatedassociates, who worked tirelessly to make this three-week fundraiser a resounding success. Thanks to so many steadfast supporters across the nation, we’llcontinue broadening BlueFuture’s reach and impact in 2016.”
BlueFuture distributes tens of thousands of dollars annually to dozens of not-for-profit organizations that are focused on youth-based recreational andeducational initiatives in, on and around the water. Grant funding is critical for these organizations, which strive to offer superior programming withlimited budgets and resources.
“We seek to help organizations that are making a real difference in their local communities,” Johnson says. “As always, we welcome recommendations from ourassociates, vendors, customers and friends regarding worthy grant candidates as we continue pursuing our long-term vision for BlueFuture.”
According to Johnson, West Marine is tentatively planning two BlueFuture grant cycles in 2016 so it can reach even more organizations across the country.Details regarding eligibility and deadlines will be released in the coming weeks.
Last year, BlueFuture provided funding to 29 youth-based organizations. Its 2015 grantees included: Alameda Community Sailing Center in Alameda,California; Sail Sand Point in Seattle; Challenge the Wind Youth Sailing Program in Detroit; Merrohawke Nature School in Newburyport, Massachusetts; NewEngland Science and Sailing Foundation in Stonington, Connecticut; Navesink Maritime Heritage Association in Monmouth, New Jersey; South Carolina MaritimeMuseum in Georgetown, South Carolina; Kids Can Fish Too in Port Orange, Florida; and Shake-A-Leg Miami, among several other worthy organizations.
West Marine is the world’s leading Waterlife Outfitter. It created the BlueFuture Fund in May 2015 to provide ongoing support to the causes that lie at theheart of its own mission: To nurture marine resources, reduce impact on the environment and promote waterfront recreation.
BlueFuture is a donor-advised fund set up through the Community Foundation of Santa Cruz County, and all donations are fully tax-deductible. To learn moreabout BlueFuture or to make a donation, visit www.westmarine.com/bluefuture.
About West Marine
Founded by a sailor 1968, West Marine Inc. has grown to become the largest omni-channel specialty retailer exclusively offering boating gear, apparel andfootwear, and other waterlife-related products to everyone who enjoys recreational time on or around the water. With more than 260 stores located in 38states, Puerto Rico and Canada and an eCommerce website reaching domestic and international customers, West Marine is recognized as the dominant waterlifeoutfitter for cruisers, sailors, anglers and paddlesports enthusiasts. West Marine has everything you need for your life on the water. For more informationabout West Marine, its products and store locations, visit westmarine.com or call 1-800-BOATING (1-800-262-8464). West Marine's stock is traded on NASDAQ under the symbol WMAR.
Margo Donohue | email@example.com | 917.679.6945