West Marine Partners with Leukemia & Lymphoma Society to Raise More Than $42,000 with September In-Store Fundraiser
Watsonville, CA, October 25, 2016 –West Marine, the world’s premier Waterlife Outfitter, is pleased to announce the overwhelmingly successful collaboration with The Leukemia & Lymphoma Society (LLS) that took place at West Marine store locations across the U.S. and Canada September 1-30.
Throughout the month, West Marine encouraged customers to donate to the cause at check-out through its in-store promotion and add their name to a paper sailboat to display in store. During the 30-day fundraiser, more than 18,000 paper sailboats were signed by West Marine customers, and more than $42,000 was raised to support LLS.
The timing of this fundraiser coincided with LLS’s Leukemia Cup Regatta, a series of sailing events held at yacht clubs across North America. Skippers register their boats and recruit their friends and colleagues to help crew, raise funds and sponsor their boat. The funds generated help with life-saving research and patient services, bringing hope to blood cancer patients and their families.
Since the Leukemia Cup Regatta’s inception, more than $58 million has been raised to help advance the LLS mission.
“West Marine is thrilled with the results of this partnership with LLS’s Leukemia Cup Regatta,” says Deb Radcliff, West Marine Senior Vice President, Marketing. “The Leukemia & Lymphoma Society’s efforts to accelerate cancer cures was inspiration for both our Associates and customers’ families to donate to this worthy cause. We’re overjoyed to see how many photos of the paper sailboats were posted on social media, in the hopes of encouraging others to raise awareness of LLS efforts and donate to the cause.”
Funds raised through the West Marine campaign will help improve the quality of life for patients and their families on the front lines of the cancer battle, according to Gary Jobson, National Chairman of the Leukemia Cup Regatta Series.
“It is incredible to see the generous support from the West Marine family to help The Leukemia & Lymphoma Society cure leukemia, lymphoma and myeloma,” Jobson says. “As a lymphoma survivor, I appreciate all of the help that companies like West Marine and the overall sailing community have provided to LLS. I am living proof of everyone’s efforts.”
About West Marine Each person has a unique connection to the water. At West Marine (westmarine.com,NASDAQ: WMAR), our knowledge, enthusiasm and products prepare waterlife adventurers to foster that connection and explore their passions. With more than 260 stores located in 38 states and Puerto Rico and an eCommerce website reaching domestic, international and professional customers, West Marine is recognized as a leading Waterlife Outfitter for cruisers,sailors, anglers and paddlesports enthusiasts. Since first opening our doors in 1968, WestMarine associates continue to share the same love for the water as our customers and provide helpful advice on the gear and gadgets they need to be safe and have fun.
About The Leukemia & Lymphoma Society
The Leukemia & Lymphoma Society® (LLS) is the world's largest voluntary health agency dedicated to blood cancer. The LLS mission: Cure leukemia, lymphoma, multiple myeloma, and improve the quality of life of patients and their families. LLS funds lifesaving blood cancer research around the world, provides free information and support services, and is the voice for all blood cancer patients seeking access to quality, affordable, coordinated care. Founded in 1949 and headquartered in Rye Brook, N.Y., LLS has chapters throughout the United States and Canada. To learn more, visit http://www.LLS.org. Patients should contact the Information Resource Center at (800) 955-4572, Monday through Friday, 9 a.m. to 9 p.m. ET.
Margo Donohue | firstname.lastname@example.org | 917.679.6945