West Marine Launches Waterlife Station on Pandora Radio

More than 100 curated songs specially selected to evoke and inspire a love of all things “water” playing via internet radio through the end of 2016

Watsonville, CA, May 12, 2016 –West Marine launched its first-ever dedicated waterlife station on Pandora Radio, inviting water enthusiasts everywhere to tune in and spend their time listening to a selection of music that speaks to good times and having fun — whether you’re boating, sailing, fishing or paddling, or simply wish to transport yourself to the water while driving in your car, walking to work or throwing a backyard barbecue!

West Marine’s Pandora station features an eclectic mix of music with broad appeal to people that enjoy recreating on and around the water — from a varied group of more than 100 popular artists that include Zac Brown Band, Kenny Chesney, Jimmy Buffet, Sheryl Crow, The Eagles, Jack Johnson, Brad Paisley, Bob Marley, The Beach Boys, and dozens more.

The station’s song assortment was selected by a group of Pandora “musicologists” and West Marine Associates to bring out the water-lover in everyone and inspire an “island state of mind” wherever people may be.

“This branded station is intended to engage listeners of all ages and let them know how much West Marine values their on-water experiences,” says Audrey Broxterman, West Marine Divisional Vice President of Marketing. “We know how much people associate music with memorable moments in their lives, and we’re excited to bring a specially curated station to water enthusiasts everywhere that speaks to them and their love of recreating on the water.”

West Marine’s station is live on Pandora and will run through December 31, 2016.

For more information, or to listen to West Marine’s Pandora station, visit www.pandora.com/westmarine.

About West Marine
Each person has a unique connection to the water. At West Marine (westmarine.com,NASDAQ: WMAR), our knowledge, enthusiasm and products prepare waterlife adventurers to foster that connection and explore their passions. With more than 260 stores located in 38 states and Puerto Rico and an eCommerce website reaching domestic, international and professional customers, West Marine is recognized as a leading Waterlife Outfitter for cruisers, sailors, anglers and paddlesports enthusiasts. Since first opening our doors in 1968, WestMarine associates continue to share the same love for the water as our customers and provide helpful advice on the gear and gadgets they need to be safe and have fun.

Media Contact

Margo Donohue | press@westmarine.com | 917.679.6945