West Marine Launches “Red, White, Blue & a Selfie Too” Social Media Contest

West Marine encourages customers to make social media feeds more patriotic for the chance to win a $2,016 gift card

Watsonville, CA, June 20, 2016 –West Marine, the world’s premier Waterlife Outfitter, is giving America’s love of selfies a patriotic twist with its first “Red, White, Blue & a Selfie Too” social media contest, offering participants the chance to win a $2,016 West Marine gift card. The contest is set to take place at West Marine stores across the U.S. and Puerto Rico from June 25-July 4.

Beginning June 25, each of West Marine’s 261 retail store locations will give 50 American flag paper fans to would-be contest participants. The front side of the fan features the American Flag, while the back side outlines pertinent contest details and instructions:

  • Take a selfie with the fan showing the American flag
  • Upload the image to Instagram or Facebook and include the hashtags #2016Bucks4Me and #WestMarine
  • Post by July 4 in order to be eligible to win the $2,016 gift card

Each West Marine store will have exactly 50 paper fans to give away, and additional fans can be downloaded at westmarine.com/2016bucks. The winning entry will be announced July 8 and contacted directly by West Marine.

“Our social media contests have been gaining popularity, and we’re so excited to see what photos form our first ‘Red, White, Blue and Selfie Too’ contest will look like and what creative ways our customers choose to show their patriotism,” says Laura Berry, West Marine Senior Marketing Manager.

For more details about the Red, White, Blue & a Selfie Too contest, plus all of the contest rules and regulations, please visit westmarine.com/2016bucks.


About West Marine
Each person has a unique connection to the water. At West Marine (westmarine.com,NASDAQ: WMAR), our knowledge, enthusiasm and products prepare waterlife adventurers to foster that connection and explore their passions. With more than 260 stores located in 38 states and Puerto Rico and an eCommerce website reaching domestic, international and professional customers, West Marine is recognized as a leading Waterlife Outfitter for cruisers, sailors, anglers and paddlesports enthusiasts. Since first opening our doors in 1968, WestMarine associates continue to share the same love for the water as our customers and provide helpful advice on the gear and gadgets they need to be safe and have fun.

Media Contact

Margo Donohue | press@westmarine.com | 917.679.6945