Join the Fun at Pacific Paddle Games' West Marine Demo Zone

New and experienced paddlers are invited to demo products, learn new techniques

www.PacificPaddleGames.com #PPG2016


Watsonville, CA, September 26, 2016-West Marine, the world’s premier Waterlife outfitter, invites stand-up paddleboard (SUP) enthusiasts of all ages and skill levels to visit the West Marine Demo Zone onsite at the upcoming Pacific Paddle Games (PPG) to try out the latest and greatest in paddlesports boards and gear. PPG will be held at Doheny State Beach in Dana Point, California, Friday, September 30 through Sunday, October 2.

The West Marine Demo Zone is a major attraction at PPG and will feature the largest SUP demo area in the country, offering opportunities to trial SUP boards and gear, learn tips and tricks from the pros and meet favorite athletes in a fun and festive atmosphere the whole family can enjoy.

Guests at the Demo Zone can enter to win a Surftech 10’ Discovery stand-up paddleboard, YETI Hopper and more. Visitors to the area also will walk away with West Marine signature lip balm and sunscreen, perfect for protecting while handing out on the beach.

If you’re looking to escape the sun and take a break from paddling, come chill out in the West Marine Tent, located on the beach right by the race’s start line. Here, visitors can relax in West Marine’s comfy beanbag chairs, enjoy refreshments and snacks, check out gear from some of West Marine’s vendor partners, including SurfStow and Fusion, and get autographs signed by some of paddling’s hottest pros:

  • Gerry Lopez -- Maui Jim Ambassador and legendary SUP Surfer and shaper will be at the West Marine Tent Saturday, Oct. 1 from 11 a.m.-12 p.m.

  • Erika Benitez -- Winner of the 2015 Pacific Paddle Games Junior Pro Division, ISA World Championship Qualifier 2016 Fiji for Team Mexico and SurfStow Ambassador will be at the West Marine Friday through Sunday, Sept. 30-Oct. 2, from 11 a.m.-12 p.m.

  • Seychelle Hattingh -- The world's #7-ranked Female SUP athlete, world record holder for Longest Woman SUP in 24 hours (110 miles) and SurfStow Ambassador will be at the West Marine Friday through Sunday, Sept. 30-Oct. 2, from 11 a.m.-12 p.m.

West Marine's BlueFuture Kid Zone also will be located inside the West Marine Demo Zone. The tent is an interactive display that's designed to engage kids in several fun and educational activities tied to the water, including a knot-tying exercise, puzzle making, art projects and a fun, nautically-themed photo prop wall.

“It’s so exciting to once again participate in Pacific Paddle Games,” says Deb Radcliff, Senior Vice President of Marketing at West Marine. “The West Marine Demo Zone aligns with our mission to increase participation in watersports and help facilitate amazing moments on the water. Plus, it gives everyone the opportunity to try out the latest paddle gear and equipment. We’re energized to be a part of the event and share our passion for the water with event-goers.”

Pacific Paddle Games will draw racers from around the globe for an exciting weekend of innovative surf race formats. The event incorporates something for everyone, including Pro, Open and Junior divisions and distance races. The annual event will make history this year with a $60,000 prize purse — the biggest in paddlesports history!

For more information about the event, or to register, visit www.PacificPaddleGames.com

Media Alert Information

When Sept. 30-Oct. 2, 2016
Where Doheny State Beach, Dana Point, CA
What The West Marine Demo Zone is a FREE, all-inclusive gathering created to build the sport of stand-up paddling by getting people onto the water. The West Marine Demo Zone will feature SUP gear demos, clinics, the BlueFuture Kids Zone and much more.
Who SUP paddlers and those who want to learn more about the sport.
How In order to participate in the West Marine Demo Zone, please bring a valid photo ID or credit card. Register at the West Marine tent, leave your ID or credit card as collateral, and receive two West Marine Demo Zone cards (board and accessory). Present those cards to your favorite SUP brand and demo their products! When you return the products, they’ll return your cards. Return both cards to the West Marine tent to retrieve your ID/credit card. Easy as that!
Why Try out the latest shapes, designs and products from all your favorite SUP brands.

About West Marine
Each person has a unique connection to the water. At West Marine (westmarine.com,NASDAQ: WMAR), our knowledge, enthusiasm and products prepare waterlife adventurers tofoster that connection and explore their passions. With more than 260 stores located in 38states and Puerto Rico and an eCommerce website reaching domestic, international andprofessional customers, West Marine is recognized as a leading Waterlife Outfitter for cruisers,sailors, anglers and paddlesports enthusiasts. Since first opening our doors in 1968, WestMarine associates continue to share the same love for the water as our customers and providehelpful advice on the gear and gadgets they need to be safe and have fun.

Media Contact

Margo Donohue | press@westmarine.com | 917.679.6945