West Marine Takes BlueFuture Kids Zone on the Road
Watsonville, CA, September 28, 2016 –West Marine officially introduced its new, custom-designed BlueFuture Kids Zone activity tent August 27-28 at the grand opening celebration for its new store in Santa Cruz, California. Next, the tent will appear at the Pacific Paddle Games September 30-October 2 in Dana Point, California; and at the West Marine store grand opening celebration in Lewisville, Texas, November 5-6.
At each BlueFuture Kids Zone appearance, families are encouraged to visit and participate in a variety of fun Waterlife activities, which include puzzle-making with “pieceless puzzles,” composing the perfect keepsake photo with creatively designed tent walls and a selection of engaging photo props; coloring a custom sailboat/underwater scene; and learning to tie nautical knots, among other fun activities that change from venue to venue. And, not only will participants receive some fun giveaways just for visiting, they also may compete to win great prizes in the BlueFuture “Know Your Knots” challenge.
“The kick-off weekend for our BlueFuture Kids Zone was awesome,” says Lindsey Johnson, West Marine’s Director of Communications. “We had hundreds of kids, and their parents, come through the tent in just two short days. It was so much fun for us, watching families tie knots, assemble puzzles and complete art projects together.
“The Kids Zone is a great way to introduce people of all ages to Waterlife activities and environments, and encourage them to make great memories together on and around the water,” she continues. “We’re very much looking forward to our next Kids Zone weekend at the Pacific Paddle Games.”
While visiting the BlueFuture Kids Zone, families have an opportunity to learn more about West Marine’s nonprofit BlueFuture Fund and its grants program. BlueFuture awards these much-needed grants to community-based, nonprofit organizations dedicated to getting young people on and around the water in both educational and recreational capacities. West Marine distributes BlueFuture grants twice a year, in late spring and early fall.
“Through our BlueFuture grants program, we’re supporting organizations that are already providing access to the water and teaching valuable job and life skills through Waterlife adventure, education and stewardship,” Johnson explains. “But we also realize that we need to reach people who may not be involved with these types of organizations yet. We hope the BlueFuture Kids Zone will lead them to become involved with their local Waterlife organizations, whether it’s a sailing club, powerboat squadron, Sea Scouts, or a group dedicated to marine conservation and sustainable practices.”
To learn more about the BlueFuture initiative and how you can help, visit www.westmarine.com/BlueFuture.
About West MarineEach person has a unique connection to the water. At West Marine (westmarine.com,NASDAQ: WMAR), our knowledge, enthusiasm and products prepare waterlife adventurers tofoster that connection and explore their passions. With more than 260 stores located in 38states and Puerto Rico and an eCommerce website reaching domestic, international andprofessional customers, West Marine is recognized as a leading Waterlife Outfitter for cruisers,sailors, anglers and paddlesports enthusiasts. Since first opening our doors in 1968, WestMarine associates continue to share the same love for the water as our customers and providehelpful advice on the gear and gadgets they need to be safe and have fun.
Margo Donohue | firstname.lastname@example.org | 917.679.6945