* During the BMEM Early Access Event (1/15/2026 to 1/19/2026), Silver and Gold West Advantage® Members will earn Bonus Points based on qualifying spend during the event period, in addition to standard points. Bonus Points will be added to the member’s account after the event and will convert into reward certificates on 2/1/2026, based on membership tier. To earn Bonus Points online, customers must be signed in to their West Advantage® account at checkout; in-store purchases must be linked to the member’s account at the time of purchase. Gold members earn a $10 reward for every 250 points earned, and Silver members earn a $5 reward for every 500 points earned. All standard program rules and exclusions apply. Rewards have no cash value, cannot be applied retroactively, and are valid on future qualifying purchases only.
How it Works:
Earn up to $10—Earn 250 bonus points when you spend $100+
Earn up to $20—Earn 500 bonus points when you spend $200+
Earn up to $40—Earn 1000 bonus points when you spend $300+
“Up to $” rewards reflect Gold membership. Bonus Points are available to all members; rewards vary by tier. Silver members can upgrade to earn the full advertised rewards.
EARN UP TO $40 BACK IN REWARDS!
The Buy More Earn More Bonus Days Event is ON! Valid January 15–19. See Details*
Start earning today with a free Silver Membership, or unlock even more with Gold! For just $25 a year, you’ll earn rewards 4X faster and get closer to your next adventure with every purchase. From small parts to finish an install to the latest marine electronics, your rewards help cover the gear you need to stay on the water.
Points are added to your account once your order has been shipped and marked as fulfilled.
Online accounts automatically start at Silver status. If you have a different status online and in-store, our Customer Service Team can merge your accounts, so your rewards stay consistent. Just reach out to us via Live Chat for assistance.
No problem! We can merge your accounts, so all your purchases and points are in one place. To get started, contact our Customer Service Team through Live Chat.
Rewards are generated each month on the 1st and are valid for 90 days. To receive your rewards notifications as soon as they are available, please ensure you your current email address on file.
Yes, certificates can be reissued once, up to one year from their original expiration date. Please note that promotional and anniversary certificates aren’t eligible for reissue. To get started, contact our Customer Service Team through Live Chat.
Rewards have no cash value. No change will be given for Reward Certificates. Certificates cannot be applied to prior purchases, non-merchandise purchases, West Marine PRO purchases, or as payments towards credit card, insurance, financing or other non-merchandise services. West Marine reserves the right to change this list of exclusions any time, for any reason, without prior notification. If qualifying items are returned after rewards have been issued, those rewards or certificates can be voided or reduced in accordance with program rules.
Our Customer Service Team can help!
Please have the following ready:
For online orders: your Order Number
For in-store purchases: the Transaction (TRX) Number, Date, Register Number, and Store Number found at the bottom of your receipt
Reach out to us via Live Chat, and we’ll take care of it.
Auto-renewal is only available through BoatU.S. directly. West Advantage memberships must be renewed manually in store
Yes, you can have both! Please note that purchases made using your West Marine Pro account do not earn points or certificates through the West Advantage program.
No problem! We can audit your account to inquire about missing points. To get started, contact our Customer Service Team through Live Chat.
Welcome aboard! Your Welcome Coupon will sail into your inbox within 24 hours of signing up as a new member.
You can purchase and enroll in any West Marine store by providing your full name, email address, physical mailing address, and phone number at checkout. If you purchased towing online, first complete the information prompts, then contact our Customer Service Team through Live Chat to ensure your account has everything BoatU.S. needs to activate the membership.
Online purchasers should start a Live Chat with our Customer Service Team right after purchase so we can verify the account has all the information BoatU.S. requires and ensure the record is completed and linked correctly before activation. After an in-store purchase, enrollment details are collected at checkout using your full name, email address, physical mailing address, and phone number, and you can also Live Chat us anytime to confirm the membership setup is fully complete.
Mandatory Live Chat for all online buyers; verification optional for store buyers.
All BoatU.S. Towing services, membership activation, and on-water assistance are fulfilled exclusively by BoatU.S. under their terms and conditions.
West Marine acts as the retailer only, selling the towing SKU and securely transmitting required customer information to BoatU.S. for setup.
Coverage questions, out-of-pocket tows and denied towing claims must be handled directly with BoatU.S., the service provider and membership administrator.
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