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About Simrad

Simrad’s award-winning marine electronics include chart plotting solutions for any boat, from center consoles and runabouts to large walkarounds, offshore fishing and cruising boats. Simrad® multifunction displays give boaters the capability to navigate, view three-dimensional scans of fish and fish-holding structures, and monitor important boat functions and engine information from a single display.


Sportfishing

Modular Simrad Technology enables boaters to create the perfect customized sportfishing system. Search deeper with CHIRP-enabled Broadband Sounder™ technology, wider with StructureScan® 3D sonar imaging, and further with high-resolution Halo™ bird-finder radar. Take control with the latest fully integrated NSS evo3 multifunction displays, built for reliability and ease of use in the toughest offshore conditions.


Powerboats

Navigate confidently and safely with intuitive multi-touch controls, ForwardScan™ sonar, and a range of innovative radar solutions. Continuum autopilot frees hands for other activities, and the fully-integrated SonicHub®2 entertainment system provides the freedom to listen to personalized soundtracks.


Sports/Dayboats

Simrad GO XSE chartplotter navigation displays are a perfect fit for sportboats, dayboats, and runabouts of all types, pairing comprehensive navigation tools with a wide range of built-in cruising and fishfinding sonar technology. Industry-standard connectivity, plus support for select Simrad radar systems on the GO9 XSE make it simple to fully personalize and integrate these systems.

Out on the water, the gear you choose makes the difference between uncertainty and confidence. With our strong commitments to quality and reliability, Simrad will get you there like no one else.


West Advisor Articles

Selecting Networked Marine Electronics

Selecting Networked Marine Electronics

In this era where you can surf the web, take photos and play streamed Pandora songs on your smartphone, it’s all about being connected. Boaters want to connect their VHF radio to a GPS, monitor their fuel consumption and see radar images on one display. Our electronics suppliers have made all of these network...

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A New Wave of Marine Radar

A New Wave of Marine Radar

New technology that’s really several decades old is transforming marine radar as we know it. Radically different than anything we’ve seen at the local marina, this new radar tech has been on the job in the aviation industry for decades.

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Installing a Simrad GO9 on an Arima Sea Ranger 17

Installing a Simrad GO9 on an Arima Sea Ranger 17

How difficult is it to install your own fishfinder ot multi-function display? Do you need to be a professional electronics installer to successfully complete this project? Our answer is that you can handle this DIY project without being an electronics wizard. Mike Montgomery shows how to install a Simrad GO9...

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