Yeti has always been about performance and durability, but their new colors are next level. If you want function and style in your outdoor gear the new Yeti colors will blow your mind. This year's colors are perfect for the adventure seekers who want to stand out in the wild, on the water or in your backyard.
2025 Colors
YETI's first seasonal color launch of 2025 is here! Look for these bold new colors in the YETI gear you already know and love!
Big Sky Blue
- Inspired by Monatana's great wide open!
- Available on a ton of YETI products you know and love including Tundra hard coolers, Hopper soft coolers, Rambler drinkware and more!
Shop the Big Sky Collection Now ≫
Firefly Yellow
- Inspired by nature's night lights!
- A bold new color available on a lot of YETI favorites
Shop the Firefly Yellow Collection Now ≫
Ultramarine Violet
- Inspired by diving deep down under!
- Available on a ton of YETI products you know and love including Tundra hard coolers, Hopper soft coolers, Rambler drinkware and more!
Shop the Ultramarine Violet Collection Now ≫
More Trending YETI Colors
Yeti’s colors are inspired by nature and adventure. Whether you're hiking in the mountains, fishing on a quiet lake or just hanging out on the beach these new colors reflect the versatility and ruggedness that Yeti enthusiasts have come to expect. Supplies are limited so act fast to get your favorite before they sell out.
Sandstone Pink:
Inspired by desert landscapes and soft earthy tones, Sandstone Pink is for those who want a subtle but bold option.
Works perfect for a weekend camping trip or just lounging on your back porch.
Check out the amazing lineup of the Sandstone Collection.
High Desert Clay:
A nod to the American West, High Desert Clay is a warm, earthy color that feels like sun baked earth and wild terrain.
Great for those who love to explore the desert and want their gear to reflect that.
Click here to check out the High Desert Collection.
Cosmic Lilac:
For those who want their gear to make a statement.
Works anywhere, Cosmic Lilac is a bold twist on outdoor colors, a fresh look that stands out on the beach or at a picnic.
Click here to check out the Cosmic Lilac collection.
These colors aren’t just about looks they’re a celebration of the adventure lifestyle Yeti is all about. These colors are available on coolers, drinkware and outdoor essentials.
More Hot Yeti Colors
Yeti just dropped their new seasonal colors, and they are fire. Say hello to Key Lime and Wild Vine two new colors that will add some freshness to your outdoor gear.
Inspired by the zest of a classic pie and the richness of fine wine these colors are available on coolers, mugs, cups and more.
Whether you want to add some color to your camping setup or a new mug for your morning coffee these new Yeti colors have you covered.
Click here to shop all the newest Yeti colors we have in stock!
Fall Favorites
As the leaves start to change, and the air gets crisp it’s time to gear up with the new Yeti products for the fall season. One of our top picks is the Roadie 15 Hard Cooler now available in Wild Vine. This compact and rugged cooler is perfect for all your fall adventures whether you’re headed to the beach, park or lake. 14 x 8 x 11 inches on the inside can hold up to 22 cans (ice not included) making it the perfect companion for a day out.
Wild Vine adds a little class and makes your cooler stand out anywhere. Don’t miss out on this fall must have.
Why Yeti Colors Are More Than Just Pretty
Yeti’s reputation for durability and performance is well known but their color options are just as important. The colors they offer reflect the natural world and the preferences of outdoor enthusiasts. Gear doesn’t just have to work well it has to look good too.
Sandstone Pink and High Desert Clay blend in with the natural world while Cosmic Lilac adds a modern touch to your setup. Whether coordinating with the rest of your gear or making a statement these new colors are more than just looks they’re a reflection of you and your adventure style.
Click here to shop all of our available Yeti coolers!
New Yeti Products with New Colors
Yeti’s most popular products are now available in these new colors, and they add a new spin to the classics. Here are a few:
Yeti Rambler Tumblers:
Now in Cosmic Lilac the Rambler is perfect for hot or cold drinks on long outdoor adventures. Get them here at West Marine.
Magslider lid prevents spills and keeps insects and debris out and is available on tumblers and wine tumblers.
Check out all of our Yeti Ramblers available today!
Yeti Tundra Coolers:
Available in Sandstone Pink these coolers can handle anything—from multi day camping trips to afternoons at the lake.
The new colors make them even more appealing for those who care about style and function. Check out the new ones at West Marine.
Click here to shop all of our available Yeti coolers!
Yeti Hopper Flip Soft Coolers:
For portability the Hopper Flip is unbeatable and now it comes in Desert Clay and Sandstone Pink.
Perfect for a day of fishing or lounging on the beach this cooler is a dream come true. Get yours at West Marine.
Click here to shop all of our available Yeti coolers!
For Every Adventure
Yeti’s new colors aren’t just for show they’re designed for every outdoor activity. Here’s how they fit in:
Fishing Trips: High Desert Clay blends in with the natural world of rugged lakes and rivers. Pair your Yeti Tundra with the best fishing gear for the most relaxing trip ever!
Beach Days: Cosmic Lilac pops against the ocean and sand making your cooler easy to spot in a crowd.
Camping: Sandstone Pink is a versatile choice for camping trips it blends in with the natural world but is a softer more neutral tone that’s easy on the eyes.
Each of these new colors fit in with different environments so they’re the perfect accessory for any outdoor adventure. Click here to find the best Yeti gear for your next adventure!
Drinkware to Match Your New Cooler
To go with your new cooler Yeti has drinkware in the new Key Lime and Wild Vine colors. The Rambler 26-ounce is a great choice for any outdoor activity. With a 26-ounce capacity and leak proof chug cap this bottle will keep your drinks ice cold for hours with its double wall insulation. The handle on top makes it easy to carry whether you’re hiking, camping or just on the go. Available in Key Lime and Wild Vine for $40 this is a must have for your Yeti collection.
Click here to find the best Yeti gear in stock!
Tailgating Season is Here
Tailgating season is upon us and Yeti has the gear to make it epic. The Rambler 42-ounce Straw Mug is a game changer for hot and cold drinks. With a sturdy long handle and straw for easy sipping this mug fits perfectly in a cup holder making it the ultimate tailgating mug. Available in Key Lime and Wild Vine this mug keeps your drinks at the perfect temp and adds a splash of style to your setup. Get ready to drink in style this tailgating season.
Yeti Accessories to Match
The Rambler Large Bottle Sling is perfect for carrying your big bottles. Available in multiple colors, this sling will keep you hydrated on the go. These accessories not only add to the functionality of your gear but let you express yourself.
Limited Edition vs. Permanent
Yeti releases limited edition colors and this year is no different. Some of these will become part of the permanent collection and others will be limited so once they’re gone, they’re gone for good. If you see one of these new colors, you should act fast!
For example, Cosmic Lilac is expected to be a limited release so if you’re a collector of rare colors you’ll want to keep an eye on availability. If you’re ready to buy check out the full range at West Marine.
Where to Buy the New Yeti Colors
Ready to get your Yeti gear? Look no further than West Marine where you can find all the new Yeti products in all the new colors. West Marine has a wide range of Yeti coolers, drinkware and more so it’s a one stop shop for your next adventure.
Yeti’s 2024 color releases are here and they’re a style and function winner.
Sandstone Pink, High Desert Clay or Cosmic Lilac, there’s something for everyone. Don’t wait they won’t last long!